About the Company:

Founded in 2014 and led by brothers Nate & Ben Checketts, Rhone is a premium wellness brand that creates best in class performance-driven apparel that is engineered for an active lifestyle. Rhone is dedicated to using their platform and products to address and discuss the complex issues that modern individuals face. From raising awareness around the mental health crisis, to building mutually supportive communities, to providing men and women with practical tools and resources to navigate relationships, Rhone seeks to support men and women while providing them with versatile clothing for every aspect of their daily routine. In addition to a robust E-commerce business, Rhone currently has more than 14 retail stores across the U.S., all of which are used for building community through various initiatives such as the brand's signature Mind & Muscle events. Rhone is also sold in 70 Equinox locations, and available nationwide at Nordstrom, Bloomingdale’s, Dillard’s, SCHEELS, Von Maur, select CorePower Yoga locations, and more than 350 gyms and specialty stores across the country, with continued international expansion. Rhone is also a proud partner of Stitch Fix.

About the role:  

We are seeking an experienced Email Marketing Manager to join our team, who will be responsible for the day-to-day execution, planning, and reporting of all things CRM within our newly launched women’s product line. Those responsibilities will have an emphasis on Email and SMS marketing, while also including various other projects and initiatives related to customer retention.The successful candidate will be responsible for creating and implementing effective email marketing campaigns that engage and convert our target audience. You will work closely with the marketing team to develop campaigns that promote brand awareness, drive sales, and build customer loyalty.

What you’ll do: 

Customer Communications Strategy 

  • Support and manage our email marketing and SMS programs, building out campaigns and segments in our ESP/CDP for all broadcast campaigns.

  • Collaborate within the CRM team and cross-functionally to plan our marketing calendar as it relates to email and SMS communications.

  • Work closely with creative and brand departments to ensure marketing campaigns remain on-brand and innovative.

  • Develop an in-depth knowledge of our product catalog and the Rhone customer, using this information to drive daily decision-making.

  • Champion a data-driven approach to communications, using data to influence and enhance storytelling and retention.

  • Embed “Test, Learn & Optimize” into all activity - ensuring we are always building on our knowledge and driving performance with all campaigns. 

  • Be responsible for the final product (email, SMS, etc.) that is sent to customers, and manage the sign off process. 

  • Support the broader CRM team in other initiatives focused on customer retention.

 

Onsite Customer Journeys 

  • Develop an in-depth knowledge of the CRM team tech stack, aiding our team in maximizing capabilities within our ESP, Loyalty provider, and CDP.

  • Assist the CRM & Acquisition teams in enabling growth of our customer database, contributing innovative ideas to drive signup growth and customer activity.

  •  Leverage our existing data sources to create highly personalized communications for our customers.

  • Collaborate with IT, CX, and relevant 3rd parties to execute on the above strategies, supporting and optimizing the customer journeys across both our website & with off-site marketing.

 

Data & Reporting

  • Maintain weekly reporting documents, monitoring campaign performance and key KPIs across our customer database.

  • Use data and insights to guide the strategic direction of subsequent marketing communications.

  • Developing an in-depth knowledge of our current reporting processes across multiple platforms and systems.

  •  Work collaboratively with our Data & CRM teams, leveraging data and analytics to uncover opportunities and drive improved performance.

 

What you’ll bring: 

  • 3+ years of experience in similar roles, preferably at a retail or apparel brand with a large customer base.

  • A comprehensive understanding of email marketing and SMS channel best practices.

  • Advanced experience using Email Service Providers & Customer Data management Platforms, such as Braze, Klaviyo, or Listrak.

  • Proficient in segmentation and targeting tactics.

  • A passion for creating engaging, exciting, and personalized campaigns.

  • Excellent written and verbal communication skills.

  • A collaborative approach, highly organized with an exceptional attention to detail.

  • Confidence challenging the status quo and backing up questions with data.

  • Proficient Excel & data analysis skills.

  • A flexible attitude to accommodate change with a sense of urgency, when required.

What you’ll get:

  • Competitive Compensation

  • Health, Dental, Vision, and other Ancillary Benefits

  • 401k Incentive Savings Plan 

  • 10 Company Holidays Annually

  • Discretionary Time Off Policy

  • Advancement Opportunities

  • Discount on clothing plus semi-annual gift card allotment

 

Job Type: Full Time

Reports to: Director of CRM

Location:  Tri-State Area

 

 

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