About the role:

We are seeking a Public Relations (PR) Specialist to oversee our communications and media relations. The PR Specialist will work directly with the Head of Integrated Brand Marketing to create and implement a strategy to engage customers and build brand trust.  The ideal candidate will have direct experience with corporate comms, specifically in the consumer goods space. 

What you’ll do:

• In partnership with Head of Integrated Brand Marketing, create and manage the PR strategy, including budgets, timelines, etc.; seek high-level placements in print, broadcast and online media

• Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices

• Respond to media inquiries and maintain relationships with journalists and other members of the press

• Proactively research, identify and coordinate opportunities for the Executive team. Including, but not limited to interviews, conferences/panels, relevant business podcasts

• Create messaging for press releases, as well as create briefing docs for interviews, presentations and other relevant outlets

• Perform outreach to press outlets, magazines, etc. and build strategic partnerships to grow brand visibility 

• Evaluate opportunities for events,  partnerships, and sponsorships on an ongoing basis, and work closely with the performance marketing team to identify advertising opportunities.

• Collaborate with Social Media to align on a content calendar that incorporates key brand messaging and moments

• Liaise with the Merchandising team to support promotional events across relevant earned media channels

• Track weekly, monthly and quarterly media coverage and communicate key placements to the social and paid marketing teams; press to highlight via social and sponsored posts. 

• Help prepare quarterly investor/board meeting reports highlighting media coverage and success.

• Track and maintain budgets

What you’ll bring:

• 5+ years experience in public relations

• Experience in project management and execution of PR campaigns and/or initiatives

• Experience in copywriting and editing

• Excellent oral and written communication skills as well as strong presentation skills

• Interpersonal skills and the ability to communicate effectively across all levels of the organization

• Proficient computer skills as well as the ability to learn new software programs; 

• Knowledge of Google Suite and MSO products preferred

• Familiarity with social media platforms (Twitter, Facebook etc.)

• Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

What you’ll get:

• Access to benefits, including medical, dental, vision, & commuter benefits

• 401K

• Employee Assistance Program

• Discretionary Time Off Policy

• Generous Holiday Schedule and Summer Fridays

• Flexible schedule and work-from-home days

• Annual incentive plan 

• Parental Leave

• Generous employee discount and semi-annual gift card allotments

Rhone Apparel, Inc is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.