About the Company: 

Founded in 2014, Rhone is clothing made for the pursuit of progress. Engineered for an active lifestyle, Rhone fills the void between big box retailers and high-end yoga brands, delivering best in class products specifically for men. Currently, Rhone has seven retail stores with locations in New York, Connecticut, Massachusetts, and California. Rhone is also sold in all Equinox locations, and available nationwide at Nordstrom, Bloomingdale’s, Dillard’s, SCHEELS, select CorePower Yoga locations, and more than 350 gyms and specialty stores across the country. Rhone is also a proud partner of Stitch Fix. 


About the role: 

As the Retail Marketing Manager, you will support the Company's effort to deliver a best in class in-store experience.   You will support the VP, Brand Marketing to develop and execute multi-channel marketing initiatives to drive retail traffic, in-store sales and brand awareness across our continuously expanding fleet. You will be on the ground inspiring our retail team and delivering innovative omni channel marketing programs and experiences targeted against short and long-term  KPIs, but not limited to:  all-up retail marketing strategy, new store grand openings, retail education and team training, store merchandising, and developing sales collateral.

What you’ll do:

  • Work closely with the brand team to ensure the marketing calendar translates into retail to deliver on consistent brand experiences

  • Oversee new store opening marketing strategy and execution to drive traffic and grow awareness to new markets  

  • Own GWP strategy and budget

  • Brief and manage all collateral required to deliver seasonal campaigns and company initiatives

  • Build strong relationships and collaborate with store teams to develop strategic tools and best practices for store awareness and traffic driving programs  

  • Work closely with Brand, Operations, Visual Merch, Creative, and Performance Marketing amongst others, to build consensus and drive for results

  • Manage retail marketing budgets, working closely with performance marketing & brand marketing to ensure efficient allocation across multi-channel initiatives delivering on financial KPIs

  • Product regular analysis to provide insight to the wider business on store performance and retail marketing campaigns.


What you’ll bring: 

  • 5+ years of experience in Retail Marketing leadership

  • Experience in launching multiple retail stores

  • Experience in planning and execution of local and in store promotions as well as digital efforts

  • You have the ability to strategize and execute in a fast-paced start up culture

  • You are a self-starter capable of operating semi-autonomously but always collaboratively

  • You are enthusiastic and passionate

  • You are a team player who is not afraid to take on additional assignments that appear above or beneath you

  • You have strong interpersonal communication and presentation skills and can effectively communicate remotely

  • You can prioritize and manage time effectively, meeting deadlines and adapting to changing priorities

  • You are proficient with Microsoft Office and the Google Suite of products

  • You have impeccable attention to detail

  • You can work nights and weekends as needed and have the ability to travel  50% of the time

What you’ll get:

  • Competitive compensation with bonus pay and opportunities for development and advancement

  • Health, dental, vision, 401k savings, and other ancillary benefits

  • 401k enrollment (with matching) and rollover opportunity

  • Travel Reimbursement

  • Generous Clothing discount plus semi-annual issuance of Rhone gift card

  • Open PTO Policy

  • 10 Paid Company Holidays

  • Balanced lifestyle in a highly collaborative culture

  

Job Type: Full Time

Reports to:  VP,  Brand Marketing 

Location: Stamford, CT (50% + travel required)



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