About the Company:
Founded in 2014 by brothers Nate & Ben Checketts, Rhone is a premium men's wellness brand that creates best-in-class performance-driven apparel that is engineered for an active lifestyle. Rhone is dedicated to using their platform and products to address and discuss the complex issues that modern men face. From raising awareness around the mental health crisis to building mutually supportive communities to providing men with practical tools and resources to navigate relationships, Rhone seeks to support men while providing them with versatile clothing for every aspect of their daily routine. Currently, Rhone has more than ten retail stores across the U.S., all of which are used for building community through various initiatives such as the brand's signature Mind & Muscle events. Rhone is also sold in all Equinox locations, and available nationwide at Nordstrom, Bloomingdale’s, Dillard’s, SCHEELS, select CorePower Yoga locations and more than 350 gyms and specialty stores across the country. Rhone is also a proud partner of Stitch Fix.
About the role: We are seeking an experienced Email Marketing Associate to join our team, who will be responsible for the day-to-day execution, planning, and reporting of our email marketing and SMS programs. The successful candidate will be responsible for creating and implementing effective email marketing campaigns that engage and convert our target audience. You will work closely with the marketing team to develop campaigns that promote brand awareness, drive sales, and build customer loyalty.
What you’ll do:
Customer Communications Strategy
Support and manage our email marketing and SMS program, building out campaigns and segments in our ESP/CDP for all broadcast campaigns.
Collaborate within the CRM team and cross-functionally to plan our marketing calendar as it relates to email and SMS communications.
Work closely with creative and brand departments to ensure marketing campaigns remain on-brand and innovative.
Develop an in-depth knowledge of our product catalog and the Rhone customer, using this information to drive daily decision-making.
Champion a data-driven approach to communications, using data to influence and enhance storytelling and retention.
Embed “Test, Learn & Optimize” into all activity - ensuring we are always building on our knowledge and driving performance with all campaigns.
Be responsible for the final product (email, SMS, etc.) that is sent to customers and manage sign-off process.
Support the broader CRM team in other initiatives focused on customer retention.
Onsite Customer Journeys
Develop an in-depth knowledge of the CRM team tech stack, aiding our team in maximizing capabilities within our ESP, Loyalty provider, and CDP.
Assist the CRM & Acquisition teams in enabling the growth of our customer database, contributing innovative ideas to drive signup growth and customer activity.
Leverage our existing data sources to create highly personalized communications for our customers.
Collaborate with IT, CX, and relevant 3rd parties to execute the above strategies, supporting and optimizing the customer journeys across both our website & with off-site marketing.
Data & Reporting
Maintain weekly reporting documents, monitoring campaign performance and key KPIs across our customer database.
Use data and insights to guide the strategic direction of subsequent marketing communications.
Developing an in-depth knowledge of our current reporting processes across multiple platforms and systems.
Work collaboratively with our Data & CRM teams, leveraging data and analytics to uncover opportunities and drive improved performance.
What you’ll bring:
1-2 years of experience in similar roles, preferably at a retail or apparel brand with a large customer base.
A comprehensive understanding of email marketing and SMS channel best practices.
Advanced experience using Email Service Providers & Customer Data management Platforms, such as Braze, Klaviyo, or Listrak.
Proficient in segmentation and targeting tactics.
A passion for creating engaging, exciting, and personalized campaigns.
Excellent written and verbal communication skills.
A collaborative approach, highly organized with an exceptional attention to detail.
Confidence challenging the status quo and backing up questions with data.
Proficient Excel & data analysis skills.
A flexible attitude to accommodate change with a sense of urgency, when required.
What you’ll get:
401k Incentive Savings Plan
Health, Dental, Vision, and other Ancillary Benefits
Discretionary Time Off Policy
Discount on clothing plus semi-annual gift card allotment