About the Company:
Founded in 2014, Rhone is clothing made for the pursuit of progress. Engineered for an active lifestyle, Rhone fills the void between big-box retailers and high-end yoga brands, delivering best-in-class products specifically for men. Currently, Rhone has six retail stores with locations in New York, Connecticut, Massachusetts, and California. Rhone is also sold in all Equinox locations, at Nordstrom, Dillard’s, Peloton Studios, and more than 350 gyms and specialty stores across the country. Rhone is also a proud partner of Stitch Fix. More information can be found at www.Rhone.com.
About the role:
As the VP of Brand Marketing, you will develop brand and marketing strategies, establish plans, targets and deliverables and lead the marketing team to execute across our omni channels. To be successful as a VP of Brand Marketing, you should be a hands-on, keen multitasker who thrives in a competitive environment and has a track record of establishing strong relationships with brand partners. Outstanding candidates have extensive marketing experience and are able to make decisions under pressure.
What you’ll do:
You will lead the strategy, ideation, and execution of marketing campaigns through the lens of our high brand standards. Campaigns will be built in alignment with leaders across the business targeted to create brand engaging moments which ladder up to overall business goals
Coordinate and lead brand amplification strategies that reach new and returning audiences across a range of channels including but not limited to PR, Partnerships, Influencers & Events
Work closely with our growth marketing team to ensure both our branded and commercial moments are appropriately amplified through a coordinated approach.
Lead on the creation of brand marketing content/collateral that satisfies both commercial and branded requirements and promotes a consistent voice across all sales channels (.com, retail, wholesale)
Lead on building strong partnership and collaboration opportunities to drive brand awareness and authority within the industry creating press-worthy moments
Manage brand marketing budget ensuring initiatives are appropriately measured and reported on to guide the business on what is or is not working
Manage our brand marketing technology stack ensuring optimum utilization and budget efficiency across the suite
Work alongside the product team delivering insight into macro trends to ensure we stay at the forefront of product development as guided by our brand strategy. Partner with the product team to deliver cohesive product and marketing stories at time of market launch.
Lead and manage a team of industry leading brand marketeers guiding them through a coordinated set of objectives that ladder up to overall business goals
Analyzing existing branding and marketing strategies and improving upon them.
Create programs that drive brand awareness, engagement and increase brand trust, in addition to supporting Rhone’s growth and revenue goals
Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
Refine and drive processes, tools, goal-setting, and reporting
What you’ll bring:
Extensive (7+ years) experience in a similar role
Fluency in digital marketing, including a clear understanding of building brands and communities in digital channels, social media, content, etc
Experience in a fast-paced environment and commitment to driving results for the business and/or clients
Superb marketing and research skills
Highly observant and analytical
Proven experience building, owning and managing the overall marketing budget.
Exceptional project management and presentation skills
You have strong leadership skills and the ability to make difficult decisions
You have strong interpersonal communication skills, particularly in delivering data-driven insights
You can prioritize, structure, and manage complex cross-functional projects with multiple stakeholders
You will demonstrate a bias toward action and be ready to roll up your sleeves to get things done