About the Company:
Founded in 2014, Rhone is clothing made for the pursuit of progress. Engineered for an active lifestyle, Rhone fills the void between big-box retailers and high-end yoga brands, delivering best-in-class products specifically for men. Currently, Rhone has six retail stores with locations in New York, Connecticut, Massachusetts, and California. Rhone is also sold in all Equinox locations, at Nordstrom, Dillard’s, Peloton Studios, and more than 350 gyms and specialty stores across the country. Rhone is also a proud partner of Stitch Fix.
About the Role:
Are you obsessive about driving an exceptional end-to-end digital marketing experience? Do you get a buzz from being on the “pulse” of new, digital initiatives and channels? Are you a data demon who loves driving growth through analysis and insight? We are looking for an individual who is passionate about driving an innovative digital marketing strategy. Someone who is striving to create the most impactful journey possible to support profitable acquisition. Reporting to the Senior Performance Marketing Manager you will be part of a driven acquisition marketing team that are integral to the future growth of Rhone.
What you’ll do:
Management of all acquisition marketing strategies across a range of channels including; search, social, affiliates, display, video, and digital partnerships
Management of our creative calendar in-line with product drops and promotions. Planning our ad messages, always thinking about tailoring our tone of voice according to the audience
Ownership of the full acquisition marketing creative cycle: briefing ads, coordinating the go-live, testing when live.
Lead with a test & learn approach across all marketing campaigns to ensure you are consistently challenging the status quo to optimize and improve acquisition marketing strategies
Optimize the full user journey considering the full marketing funnel and aligning with our eCommerce team on UX and CR% optimization strategies
Manage our acquisition marketing KPIs on a weekly, monthly and ad-hoc basis ensuring all reports are up to date for delivering insights back to the wider business
Support the Senior Performance Marketing Manager on managing our external relationships with agencies guiding them to deliver against our goals & targets
What you’ll bring:
Minimum 1 years experience in Digital Marketing in an e-commerce environment
Experience in managing agency relationships to ensure optimum performance
Knowledge and experience in delivering Affiliate, Social, and Display campaigns
Experience in reporting via Google Analytics
Desirable - experience utilizing Shopify
Excellent written and verbal communication skills
Location: Stamford, CT