COMPANY OVERVIEW

Founded in 2014, Rhone is clothing made for the pursuit of progress. Engineered for an active lifestyle, Rhone fills the void between big box retailers and high-end yoga brands, delivering best in class products specifically for men. Currently, Rhone has three New York store locations; Brookfield Place, Hudson Yards, and Midtown Manhattan, as well as one in Connecticut at Chelsea Piers Stamford. Rhone is also sold at all Equinox locations, at all Peloton Studios and on OnePeloton.com, at Nordstrom, at JackRabbit locations, and is available at more than 350 gyms and specialty stores across the country. Rhone is also a proud partner of Stitch Fix. 


Rhone operates two corporate offices – one in Stamford, CT and one in Draper, UT – with approximately 55 full-time employees. The Company is growing rapidly and strengthening its team with motivated professionals who have a passion for performance. 

 

Job Description: Social Content Manager 

We are seeking a social media manager to grow our company's social profile and deepen engagement with customers. As a social media manager, your entire focus will be to create a platform across the various social media outlets in order to build brand recognition, start meaningful conversations and increase followers.

 

Content spans across Rhone product releases, Ambassadors, Influencers, Events, The Pursuit (our online journal) and more. You will create a strategy to publish content and create consistency across the platforms that is in line with the larger creative vision for the brand. You will also be responsible for measuring all engagement and following on social platforms and foster relationships with influencers and customer evangelists, all to further brand goals.

 

This individual must be willing to work outside of “typical” work hours (weekends, very early to accommodate ET timing, late to accomodate midnight releases, holidays, etc…). Previous experience managing premium brand social platforms preferred.  

 

Responsibilities:

  • Work with the Director of Brand Marketing to develop and implement social media brand strategies, campaigns, and plans to build brand awareness

  • Oversee day-to-day management of campaigns and ensure brand consistency

  • Maintain and grow new and existing social audiences, including Twitter, Pinterest, YouTube, Instagram, Facebook, LinkedIn and others (Tik Tok, Clubhouse, Etc.)

  • Manage and grow influencer relationships for broader reach and deeper engagement

  • Manage and grow customer evangelist relationships

  • Ability to see real-time content trends and react accordingly, with appropriate buy-in and sign off from team

  • Incorporate optimization strategies, analyze data, and research best ways to increase traffic

  • Review success of campaigns with analytics and develop ways to optimize

  • Work with the Director of Brand Marketing to conceptualize, create and implement engaging written and visual content on behalf of our online journal, The Pursuit.

  • Research new media platforms, trends, and industry opportunities

  • Write effective, concise copy for multiple platforms, websites, and social networks

  • Engage with social community, encourage brand loyalty through authentic interactions with consumers/followers

  • Work with Creative Marketing Manager to plan and create Rhone social media specific content (separate from on-model and lifestyle imagery) specific to annual micro & macro holidays as well as dedicated specialty months and tribute days.

About You:

  • A passion for social media marketing and community building

  • 1-2 years of direct experience with social media management

  • Bachelor's degree, preferably in marketing/communications or similar

  • A natural curiosity and creative mindset

  • Experience with Adobe Suite

  • Experience using Excel and understanding numbers/patterns/trends in regards to social media analytics

  • Excellent communication and collaboration skills

  • Proactive and resourceful with a 'can-do' attitude

  • Proactive and a self starter

  • Sense of humor, collaborative spirit and a drive to do more

  • Excellent analytical and time-management skills

  • Ability to work well under pressure and meet deadlines

  • Capacity to prioritize and work on multiple projects

  • Ability to work independently and flexibly

  • Attention to detail and accuracy

Job Type:  Full Time

Reports to: Director of Brand Marketing

Location:  Draper, UT (Remote options available)
This position has been filled.