ABOUT GREENBELT ALLIANCE:
At Greenbelt Alliance, we educate, advocate, and collaborate to ensure the Bay Area’s lands and communities are resilient to a changing climate. Over Greenbelt Alliance’s 60-year history, we have stewarded this region’s beautiful natural landscapes while promoting the growth needed for thriving communities for generations to come. As a result, today, almost 3.3 million acres of the Bay Area’s nine counties are protected open spaces.
Now, the Bay Area’s people, cities, and lands need critical help as our climate dramatically changes. Greenbelt Alliance is leveraging our expertise in land-use policy advocacy and regional collaboration to realize a climate-resilient Bay Area. Planning for the future must take into account the increases in major wildfires, extreme flooding, and prolonged drought already happening today and disproportionately affecting our low-income and communities of color. This region’s housing availability and affordability crisis must be solved through new models of development that create sustainable communities with cleaner air, shorter commutes, and safer futures under a changing climate. Knowing that climate change does not impact everyone equally, we are increasing our focus on ensuring our most vulnerable communities are centered in regional and local efforts to build climate resilience. At Greenbelt Alliance, we commit to driving our climate advocacy work by placing equity and anti-racism front and center.
Greenbelt Alliance seeks a Marketing Communications Manager to play a critical role in ensuring the organization achieves its plans for growth in alignment with its newly updated mission, vision and values. This individual will report to the Director of Marketing and Communications and work closely with the Deputy Director to be a key player in Greenbelt Alliance’s marketing and communications efforts cross-departmentally. This position will be instrumental in advancing the Marketing Communications Department goals of communicating Greenbelt Alliance’s new Strategic Plan and delivering thoughtful marketing communications activities that advance the new direction of work to current and expanded audiences and donors.
Strategic Communications - Develop creative messaging and communications tactics that increase the visibility of the organization and our work, positioning Greenbelt as a thought-leader in climate-resilient land use policy advocacy. Manage and implement key aspects of the marketing and communications strategy to increase the impact of Greenbelt Alliance’s programs and fundraising, and to broaden our audience base.
Writing and Editing - This role has a significant responsibility to identify strategic content topics and write high-quality, compelling content for website, email marketing (including monthly newsletter) as well as print to advance media, advocacy, fundraising and other purposes. Identify topics for blog content written by Program staff, support blog post production, including topic vetting and editing content in collaboration with staff.
Digital Communications - Manage and maintain editorial content calendar for email newsletters, donor communications, social media, and other platforms. Create, vet, and deploy communications. Strengthen Greenbelt Alliance’s digital communications systems and infrastructure including the management and analytics of the website, social media channels and other emerging platforms. Create compelling visual and written content to support organizational goals.
Messaging/brand - Develop and maintain effective communications and messaging tools for staff and the Board for brand cohesion and increased visibility.
Technical communications support - Provide guidance and support for the various communications tools used by the organization including program, fundraising and overall organizational communications. These range from the website, email, actions, social media, Google Ads, and, Salesforce.
4+ years experience working in communications, public relations, marketing, creative writing, or similar fields. Experience in environment, climate change, environmental justice, and/or urban planning and policy fields a plus.
Excellent strategic content writing, editing and presentation skills.
Exceptional project management and collaboration skills.
Maintains respectful and accepting approach to others.
Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization.
Strong understanding of diversity, equity and inclusion principles, especially in environmental justice context, and interest in centering equity in organizational and programmatic efforts.
Familiarity with climate policy, housing policy, urban planning or open space protection
Interest in making our region more equitable and climate-resilient through the policies and land uses that reduce greenhouse gases, increase climate-smart development and the protection of open spaces for the myriad benefits of nature.
Software: Constant Contact, Salesforce, Adobe Creative Suite
Social media: Facebook, Instagram, Twitter, LinkedIn, YouTube, and social media platform analytics
Google: Google Analytics, Docs, Sheets, Drive, and Ads
Salary range: $65,000-72,000.
EQUAL EMPLOYMENT STATEMENT:
Greenbelt Alliance is focused on making positive change in the world and supports and values diversity. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Greenbelt Alliance provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.