Job brief

We are looking for a Digital Marketing Coordinator to join our team.

Marketing Assistant Job Duties

The perfect candidate will possess the capability to manage complex, fast-moving projects with ease. They should have a creative eye for all things copy, visuals, and imagery while also having an analytical mind and feel confident making data driven decisions. An ability to turn concepts into digital campaigns using a wide range of mediums to drive results. The candidate must be able to work on a team but also take initiative to guide our digital marketing plan to completion.

Responsibilities:

Work on campaign ideation, creative strategy, targeting, segmentation, display and social advertising channels.

Analyze and report on digital advertising and website metrics to increase lift and conversions.

Assist with the managing Google analytics, both tactically and strategically to understand our online digital experience across the website and digital advertising channels

Work with our website team to ensure website CMS activities including page creation/layout, website maintenance, on-page SEO, and recommending user experience updates.

Required Experience & Skills:

2-3 years of B2B inbound marketing experience

Experience using CMS platforms and marketing automation solutions

Experience building, launching, and reporting on campaigns,

The ability to multitask, prioritize issues/escalations, and manage many projects simultaneously

Basic knowledge of SEO, email marketing, inbound/content marketing, website management (to work alongside our website team), and digital advertising principles.