Mission for Data Analyst / Paid Media Manager

PrograMetrix, LLC

To serve as a leader in data analysis and optimization to consistently improve campaign performance for clients that results in retaining 90% of clients and driving 20% growth in year over year media spend while consistently completing tasks on time.

 

Outcomes                                                                                                                                          

1.       Meet or exceed client KPIs on all campaigns resulting in 90% renewal rate of clients

o   Advise clients on appropriate KPIs and clearly define metrics with client prior to campaign launch

o   Analyze data, optimize campaigns, track changes and generate insights to improve performance

§  Utilize optimization framework in Client Services Playbook

o   Implement internal reporting mechanism on all KPIs

2.       Increase year over year media spend for clients by 20%

o   Work with team members to prepare and present KPIs/metrics that clearly communicate value

o   Review campaigns and present ideas to team members to grow client media spend investments

o   Communicate complex concepts and ideas in a clear and concise manner for client education

3.       Optimize processes

·  Further develop and implement campaign optimization framework, working with existing vendors each quarter to explore/leverage new ideas, media channels, technologies, etc.

·       Interview three (3) new vendors per quarter to expand offerings and increase efficiencies

4.       Task completion rate of 90%

·         Every task should have a realistic date assigned in project management platform

·         Tasks should only be moved when absolutely necessary and no more than 10% of the time

·         Tasks that are moved will be communicated to team members who are affected by the task move

 

Required Skills:

3+ years managing paid search, display, YouTube, Gmail and/or Shopping campaigns in Google Ads

3+ years of business/data analysis

2+ years of advanced Microsoft Excel experience with pivot tables, VLOOKUPs, various formulas and Macros to support the Data Analyst department’s efforts to improve data mining

 

Preferred Skills:

2+ years of developing programmatic advertising strategies and executing/optimizing programmatic campaigns in DSP/RTB platforms (The Trade Desk preferred

2+ years managing campaigns in Facebook/Instagram

1+ years managing campaigns in LinkedIn

Experience managing projects in project management software

You exemplify and have a strong history of using the below competencies:

·              Critical & strategic thinking: You can evaluate a situation using logical thought and come up with the best solutions; You can be trusted to make the best decision.

·      Strong work ethic/efficiency: You are determined to succeed. You have a consistent and high-quality work product. You are highly productive by knowing how to prioritize.

·             Accountability: You accept responsibility for your activities, you disclose the results in a transparent manner, and you deliver as promised.

·            Enthusiasm/Passion: You LOVE what you do. You are excited to get out of bed in the morning to tackle the next challenge. You possess an intrinsic motivation that drives you to produce the best outcome even when you are frustrated or face obstacles.

·           Proactivity: You identify and explore opportunities when faced with potential problems and threats instead of waiting to address a problem at a later date.

·          Communication and listening skills: You are collaborative and listen to the other perspective before you speak. You feel comfortable giving a presentation to a boardroom full of clients. You can articulate your thoughts both verbally and in written format.

·          Honesty/Integrity: You do the right thing because it’s the right thing to do. You keep your promises and you tell the truth with aplomb.

 

You embody PrograMetrix’s core values:

·         Nothing less than customer success: You proactively anticipate the clients’ needs and consistently under promise and over deliver

·         Trust through transparency: You are honest and open with the team and clients; addressing issues in real-time with aplomb

·         Togetherness inspires excellence: You actively seek out guidance and collaboration with the team and the client. You view coaching as an opportunity to grow and you tactfully give feedback.

·         Think big, stay nimble: You bring big ideas to the table and embrace debate. You are flexible in your approach and execution

·     Entrepreneurial marketers at heart: You actively work on improving your skillset and keep up with industry trends and news. You find innovative and creative ways to do more with less.