Medacta® is an international orthopaedics company specializing in the design and production of innovative orthopaedic products and the development of accompanying surgical techniques. Established in 1999 in Switzerland, Medacta’s products and surgical techniques are characterized by innovation. Medacta is a pioneer in developing new offerings on the basis of the minimally invasive surgical techniques, in particular its Anterior Minimally Invasive Surgery (AMIS®) technique for hip replacements. Medacta has leveraged its orthopaedic expertise and comprehensive understanding of the human body to develop the sophisticated MySolutions technology, which offers surgeons highly personalized pre-operative planning and implant placement methodologies by creating advanced personalized kinematic models and 3D planning tools for use in hip, knee, shoulder and spine procedures.
Medacta is looking for a Product Manager in our Spine Business Unit who will be responsible for the strategic marketing plan and development for the MySolutions Platform and MUST SI product portfolio of Medacta USA.
Medacta USA Headquarters is located in Cool Springs/Franklin, TN.
Medacta values medical education, innovation and healthcare sustainability!
Minimum Requirements Include the following:
Bachelor's Degree and/or professional certification in a medical profession.
Minimum 3 years overall orthopedic sales/marketing experience
Excellent written and oral communication skills. Outstanding organizational development and demonstrated leadership qualities. Operating room experience with knee arthroplasty. Demonstrated ability to plan, organize and execute multiple projects simultaneously.
PC/Microsoft Office software suite, Mac/iOS, general office equipment, orthopedic instruments, automobile, smart phone and mobile apps.
Independent, proactive judgment is employed in problem prevention/solving relating to customers, sales policy, strategy and procedures. Considerable discretion and judgment are exercised in decision making involving sales policies and procedures.
Highly confidential information regarding revenues, budgets, pricing, sales and marketing strategies, customers, customer preferences, market development, and product development.
External: Surgeons, Nurses, PAs, Allied Health Professionals, Hospital / ASC Administrators, Economic Buyers. Internal: Sales Personnel, Marketing, Sales Administration, Customer Service, Professional Education, Clinical Research, Compliance, Quality, Regulatory, Human Resources, and all Medacta International Personnel
Principal Duties
Develop marketing plan for MySolutions Platform. This is inclusive of the MySpine Guides, NextAR Spine, Portal, Process, Pedicle Screw Systems, and other essential elements.
Develop marketing plan for MUST SI Platform. This is inclusive of all technique options.
Working closely with Medacta International, develop deliverables to be used by Medacta USA Spine Team and Sales Agents.
Develop budget and implement strategies for marketing plans inclusive of: online marketing, social media, advertising, mobile marketing, public relations, and other portals for designated products.
Develop and maintain good working relations with Healthcare Professionals (“HCP’s”).
With sales & marketing management, define sales collateral needs and organize deliverables with support of marketing/communications department in Switzerland HQ.
Support sales force with in-depth product knowledge and ensure sales representatives, agents/Area Director’s and HCP’s are properly informed and trained on MySpine Platform products.
Identify well-qualified key opinion leaders for training and educational purposes and potential product development activities.
Provide technical product support to customer service, sales force and surgeons.
Assist in support for all labs and educational programs associated with MySpine Platform.
Research, analyze and remain informed about competitive products. Prepare competitive reviews and create sales aids to assist sales force.
Develop and create promotional materials based on product and program needs.
Communicate product related sales support information via regular written updates.
Communicate sales force feedback to sales & marketing management.
Provide case coverage assistance for spine if expertise is needed.
Assist in educating sales force with regulatory and compliance initiatives.
Assist clinical research team with creating and monitoring spine clinical studies.
Travel of up to 60% may be required.
Position requires being located at Medacta USA Nashville Headquarters
Occasional Duties
Industry Conferences, International Congresses, Domestic and International Company Meetings, participate in select product management activities. Other duties may be assigned at Medacta USA’s discretion.
International Congresses, Domestic and International Company Meetings.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel sofied.