Position Title: Manager, Marketing/Communications FLSA Status: Salary – Exempt
Supervisor: Director, Marketing/Communications
Position Summary: The Manager, Marketing/Communications is responsible for the execution of market strategies, translating strategy to plan and driving corporate, product & driving the value added services marketing & communications roadmap with emphasis on social media management & Medacta's Patient Optimized Pathway/MyPractice Development Plan platforms. The successful candidate will collaborate with our dynamic team of U.S. and International product managers and key stakeholders for all value-added services for external and internal marketing deliverables. Problem solving skills and attention to detail are essential.
Job Specifications:
Knowledge:
Minimum Educational Requirements: Bachelor's degree; with an emphasis on business administration, marketing, or advertising; or 3-5 years equivalent work experience with High school diploma, or general education degree (GED)
Minimum Experience Requirements: 1-3 years marketing or advertising experience. Medical device experience preferred but not required.
Minimum Skill Requirements: Must have strong organizational and project management skills, as well as attention to detail. Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills. Firm grasp on various marketing platforms, channels, and best practices, including; social, digital and email marketing. Must be a self-starter and able to independently move projects forward, prioritize tasks and meet deadlines. Must have a strong analytical skills to analyze metrics and create reports.
Equipment or Machines Used: PC/Microsoft Office software suite, Mac/iOS, general office equipment, and distribution equipment.
Reporting/Other: This position reports to the Director, Marketing/Communications. Travel could be upwards of 30% of the month and could include travel for industry conferences, training courses, and company meetings
Extent of Confidential Information: Highly confidential information regarding product development and marketing efforts.
Interpersonal Contacts:
External: Contracted sales agents
Internal: Direct sales personnel, Product Management, Product Development, Sales Administration, Customer Service, Quality Assurance, Professional Education, Human Resources, and Medacta International Personnel.
Principal Duties:
Manage and support department initiatives around the implementation and utilization of Medacta’s Patient Optimized Pathway (POP) Application & MyPractice Development activities and events.
Market Research: Regional/National Business Environment, Industry Trends, Competitive Sales & Marketing Activities/Strategies. • Interface with Surgeon Practices (Surgeons, Care Coordinators, Nursing Staff, Physical Therapists, Office Managers, etc.).
Work closely with Product Management team to monitor and update social media platforms.
Create high-quality, engaging communications that support Medacta products through their lifecycle
Translate business needs into communications materials
Monitor and measure the effectiveness of communications • Develop a multi-channel strategy, including written communications, executive messaging and video content
Create and maintain content library, including toolkits, templates, and messaging
Identify emerging topics and develop proactive plans with stakeholders, including crafting communications
Interface and collaborate routinely with Compliance, Logistics, and Customer Service personnel at Medacta USA.
Proactively work with Swiss counterparts to improve and develop all marketing & communications materials.
Work directly with senior management to rectify any identified issues and report as required.
Occasional Duties:
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel sofied.