Position Title: Product Manager I - Knees                                                      FLSA Status: Salary - Exempt                                                                                      

Department: Product Management                                                                Location: Franklin, TN

Supervisor: Director, Knee Product Management         

                                                                                                             

Medacta® is a Swiss-based orthopedic company founded in 1999, renowned for its innovative products and surgical techniques. Notably, they pioneered the Anterior Minimally Invasive Surgery (AMIS®) technique for hip replacements, MyKA™ Kinematic Alignment Platform for knee replacement, and NextAR™ Augmented Reality Surgical Platform for use in shoulder, spine, and knee procedures. Leveraging their extensive orthopedic expertise, Medacta introduced MySolutions technology, which provides surgeons with highly personalized pre-operative planning and implant placement methodologies. Utilizing advanced personalized kinematic models and 3D planning tools, MySolutions enhances surgical precision in hip, knee, shoulder, and spine procedures. Medacta's blend of orthopedic expertise and cutting-edge technology drives continual advancements in the field, enhancing patient care worldwide.

 

The Product Manager I - Knees is responsible for managing and participating in a broad range of knee marketing and product management activities to achieve the company's marketing, operational, training, financial, and corporate growth objectives. This role will support the organization in executing deliverables required in the product management & development process. This includes achieving business plan projections, customer relationship management, and education for both surgeons and sales personnel.  Interfacing with key stakeholders (external, Franklin-based, and Memphis-based), the Associate Product Manager - Knees shall take all appropriate steps to meet customer and sales force expectations and resolve instrument and implant issues that may arise with their product lines.

 

Educational Requirements:

• Bachelor’s Degree in Business Administration, Marketing, Engineering, and/or certification in a medical/clinical profession
• MBA is a plus

 

Experience Requirements:

• Minimum of 1-3 years’ experience in Business, Marketing, Engineering, or Biological Science
• 1-3 years’ experience in product management preferred
• Operating room experience, preferably in knee arthroplasty, is preferred
• Previous orthopedic or medical device marketing/product management is preferred

 

Required Skills and Abilities:

• Interpersonal communication skills, customer relations, math aptitude, and diplomacy
• Organizational management and demonstrated leadership qualities
• PC/Microsoft Office software suite, Mac/iOS, general office equipment, orthopedic instruments, automobile, smartphone, and mobile apps
• Excellent public speaking and presentation skills
• Ability to autonomously execute strategies to achieve marketing, financial, and corporate growth objectives
• Independent, proactive judgment is employed in problem prevention/solving relating to customers, sales policy, strategy, and procedures
• Considerable discretion and judgment are exercised in decision-making across sales policies, product development, surgeon KOL management, marketing, and strategic business planning
• Physical Requirements:
  • Sitting: Extended periods at a desk or workstation
  • Standing and Walking: Occasional movement within the office
  • Lifting and Carrying: Light to moderate lifting of office materials and instrumentation up to 30 pounds
  • Learning Center participation: standing for prolonged periods, as well as lifting and moving instrument trays up to 25 pounds each

Additional tasks may require reaching, manual dexterity, and visual acuity.

 

External: Surgeons, Nurses, PAs, Allied Health Professionals, Hospital / ASC Administrators, Economic Buyers, Industry Society Officers/Staff.

Internal: Sales Personnel, Operations, Marketing, Customer Service, Medical Education, Clinical Research, Finance, Compliance, Quality, Regulatory, Human Resources, and Medacta International Personnel.

Travel requirements: Up to 60% travel may be required, both domestic and international (Western Europe)

Extent of Confidential Information: Highly confidential information regarding technology, revenues, budgets, pricing, sales, and marketing strategies, customers, customer preferences, market development, and product development.

 

Product & Commercial Leadership

• Plan and manage the lifecycle of a product portfolio (from concept through obsolescence) to meet marketing, financial, and corporate growth objectives
• Provide case coverage as needed for NPI and LMR products
• Assist the Director in developing, managing, and maintaining the knee product management budget
• Provide case coverage as needed for NPI and LMR products
• Assist with promotional strategies, launch materials, sales support tools, and educational aids
• Become a procedure and clinical expert on assigned product lines/segments
• Develop key metrics to analyze programs and detail the executive management team with information
• Provide case coverage as needed for NPI and LMR products
• Forecasting and Budgeting involvement/assistance

 

Sales Engagement

• Develop and deliver comprehensive and effective training programs by collaborating with fellow PMs, ADs, and M.O.R.E. teams
• Work with the respective Director on specific product plans to organize, monitor, and accelerate product / procedural adoption and key account conversions
• Support the sales force with in-depth product knowledge and ensure sales representatives, agents/Area Directors, and HCPs are properly informed and trained on Medacta knee products
• Create, prepare, and deliver knee product training
• Communicate product-related sales support information via regular written or presentational updates
• Assist in support for all labs and educational programs
• Prepare and sponsor knee-related Needs Assessment documents and budgets
• Assist in educating the sales force on regulatory and compliance initiatives
• Research, analyze, and remain informed about competitive products
• Prepare competitive reviews and create sales aids to assist the sales force

 

Customer Engagement

• Strengthen and build key customer relationships through on-site meetings, tradeshows, and society meetings
• Collect VOC from the core team of customers on a yearly basis (should give insight into commercial plans and feedback to Medacta International)
• Work closely with the M.O.R.E. team to continue to enhance and sharpen educational events
• Attend ALL MORE training events, set up and breakdown, as well as being the point person for all material needs

 

Brand Development

• Continually provide feedback regarding branding strategy, product positioning, and messaging to complement and accelerate marketing plans (in collaboration with MarComm partners)
• Identify, engage, and manage external agencies to deliver services required to support program needs (should be connected to yearly marketing plan)
• Social Media focus

Performs other related duties as assigned.

 

Industry Conferences, International Congresses, Domestic and International Company Meetings, and participate in select product management activities. Other duties may be assigned at Medacta USA’s discretion.

 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.