Position Title: Senior Product Manager – Hip Enabling Technologies                                         FSLA Status: Salary - Exempt                                           

Department: Product Management                                                                                                 Location: Franklin, TN

Supervisor: Director, Product Management – Hip Technology               

                                                                                                                                 

Medacta® is a Swiss-based orthopedic company founded in 1999, renowned for its innovative products and surgical techniques. Notably, they pioneered the Anterior Minimally Invasive Surgery (AMIS®) technique for hip replacements, MyKA™ Kinematic Alignment Platform for knee replacement, and NextAR™ Augmented Reality Surgical Platform for use in shoulder, spine, and knee procedures. Leveraging their extensive orthopedic expertise, Medacta introduced MySolutions technology, which provides surgeons with highly personalized pre-operative planning and implant placement methodologies. Utilizing advanced personalized kinematic models and 3D planning tools, MySolutions enhances surgical precision in hip, knee, shoulder, and spine procedures. Medacta's blend of orthopedic expertise and cutting-edge technology drives continual advancements in the field, enhancing patient care worldwide.

The Sr. Product Manager of Hip Enabling Technologies will support the organization’s hip franchise as a marketing and commercial manager driving market adoption and growth of enabling technology, focused on both execution and sales growth. The senior product manager of hip enabling technologies will partner with development teams to influence product strategy and design, marketing & sales teams to maximize market growth and penetration, and will execute on downstream marketing and launch initiatives, customer development and product support processes. This includes achievement of business plan objectives, customer relationship management and education for both surgeons and sales personnel. Interfacing with key stakeholders (external, Franklin-based, Memphis-based & Switzerland-based), the Senior Product Manager will take all appropriate steps to meet department objectives, meet customer and sales force expectations, and resolve customer issues that may arise with product lines under their purview.

 

Portfolio Area

This role carries responsibility for CT-based and X-ray-based technologies designed to enable pre-surgical planning and intraoperative placement and verification of total hip components and patient-specific instruments for guidance in other hip procedures including periacetabular osteotomies (PAO). This includes all hip-related products within the NextAR and MySolutions portfolios.

 

Educational Requirements:

Bachelor’s Degree – business/marketing/engineering and/or professional certification in a medical profession.

 

Experience Requirements:

Minimum 7 years’ overall orthopedic sales & product management experience in the orthopedic implantable field.

 

Required Skills and Abilities:

• Excellent written and oral communication skills and presentation skills.
• Outstanding organizational development and demonstrated leadership qualities. 
• Operating room experience with revision arthroplasty.
• Demonstrated ability to plan, organize and execute multiple projects simultaneously.
• PC/Microsoft Office software suite, Mac/iOS, general office equipment, orthopedic instruments, automobile, smart phone and mobile apps.
• Independent, proactive judgment is employed in problem prevention/solving relating to customers, sales policy, strategy and procedures. Considerable discretion and judgment are exercised in decision making involving sales policies and procedures.
• Physical Requirements:
  • Sitting: Extended periods at a desk or workstation.
  • Standing and Walking: Occasional movement within the office.
  • Lifting and Carrying: Light to moderate lifting of office materials.
  • Learning Center participation: standing for prolonged periods, as well as lifting and moving instrument trays up to 25 pounds each

Additional tasks may require reaching, manual dexterity, and visual acuity.

 

External: Surgeons, Nurses, PAs, Allied Health Professionals, Hospital / ASC Administrators, Economic Buyers.

Internal: Sales Personnel, Marketing, Sales Administration, Customer Service, Professional Education, Clinical Research, Compliance, Quality, Regulatory, Human Resources, and all Medacta International Personnel.

Travel requirements: Travel of up to 50% may be required.

Extent of Confidential Information: Highly confidential information regarding revenues, budgets, pricing, sales and     marketing strategies, customers, customer preferences, market development, and product development.

 

• Develop marketing strategies and product launches with clear execution plans that are consistent with Medacta’s global strategy. 
• Develop and maintain good working relations with Healthcare Professionals (“HCPs”).
• With sales & marketing management, define sales collateral needs and organize deliverables with support of marketing/communications department in Medacta USA and Switzerland HQ.
• Support sales force with in-depth product knowledge and ensure sales representatives, agents/Area Directors and HCPs are properly informed and trained on Medacta knee and hip revision products.
• Provide technical product support to internal cross functional teams, sales force and surgeons.
• Create, prepare and deliver hip technology product training either in-house or on-location.
• Assist in maintaining existing physician consultant relations or identify well-qualified key opinion leaders for training and educational purposes and potential product development activities.
• Assist in support for all primary & revision labs and educational programs.
• Assist operations group in the development and maintenance of hip technology product planning and forecasting as it relates to the U.S. market for new and established products.  This includes new product rollout and product sample organization.
• Research, analyze and remain informed about competitive products.  Prepare competitive reviews and create sales aids to assist sales force.
• Develop and create promotional materials based on product and program needs.
• Communicate product related sales support information via regular written updates.
• Communicate sales force feedback to sales & marketing management.
• Assist with sales support in all U.S. territories.
• Provide case coverage assistance for knee and hip revisions if expertise is needed.
• Work with senior management to ensure the identification, use and administration of physician consultant services for each event and meet all compliance requirements.
• Assist in educating sales force with regulatory and compliance initiatives.
• Assist clinical research team with monitoring multiple hip technology clinical studies.
• Prepare and sponsor hip technology related Needs Assessment documents and budgets.
• Performs other related duties as assigned.