Parsyl is an insurance technology company that delivers data driven cargo insurance solutions for essential supply chains including vaccines and medicines, perishable foods and other sensitive goods. Our mission is to end the days of “ship and pray” and build a world where everyone, everywhere can trust the quality of the goods they rely on, from the foods they eat to the medicines they need.
We are working to achieve this by combining smart sensors, data insights, and data-driven insurance to improve risk resiliency and safeguard goods in transit and storage. This unique combination of IoT and insurance means our customers can use data to make supply chains more transparent, safe and sustainable - better for people and the planet.
In response to the Covid-19 pandemic, Parsyl led the formation of the Global Health Risk Facility, the world’s dedicated insurance solution for distributing Covid-19 vaccines and other essential health products around the globe.
Where you fit in:
Parsyl is looking for a creative marketer to accelerate customer acquisition. You’ll help build and tell the story of Parsyl’s product offerings in a compelling, differentiated, and accurate way, working closely with product, sales, and marketing to develop strategies and initiatives that drive high-quality sales leads.
You will own several dedicated go-to-market segments (e.g. perishable food suppliers, logistics providers) and will be responsible for understanding those markets, articulating Parsyl’s value proposition, and executing on strategies to reach and influence buyers. You’ll support sales enablement, develop messaging and materials, research and report on customer insights, and map out buyer personas that provide structure and insight for sales and product strategies.
You are a good fit for the role if you thrive in a fast-paced environment and enjoy working with many stakeholders. As Parsyl’s first product marketing manager, the team will look to you to establish best practices - therefore it is critical that you have prior experience in a product marketing management role.
What you’ll get to work on:
Work collaboratively with product, marketing, and sales teams to understand and communicate product strategy to potential customers via marketing initiatives
Research industries and customer insights to develop messaging and positioning for new and existing products and features
Plan and execute go-to-market strategies and campaigns, owning content and directing visual design for product messages, marketing campaigns, and external facing communication
Research and develop unique assets to further Parsyl’s understanding of our target market, audience, buyers and competitors (ie buyer personas, buyer journeys, competitive battlecards, etc)
Report to the Director of Marketing and Communications
Minimum 5 years experience in a B2B product marketing role, including work on GTM strategy and execution
Highly organized and familiar with the tools and tactics of project management
Demonstrated ability to produce high quality, concise, and compelling content
Success working cross-functionally across teams, building internal relationships and collaborating across an organization
Exceptional written and oral communication skills
Bonus if you have:
Experience in insurtech, supply chain/logistics or perishables industries
Some experience with digital content creation (videos, graphic design, etc)
Experience with Hubspot’s marketing features
Qualities We Look For:
Mission -- You are highly motivated and inspired by our mission to improve health and save money for people across the globe.
Grit -- You bring determination and a strong will to the challenges and opportunities that come with being at an early-stage startup.
High Standards -- You take pride in your work and are highly accountable.
Curiosity -- You are energized by finding creative solutions to new situations.
Self-Starter -- You are ambitious and take initiative, and thrive in environments with minimal supervision.
Humility -- You approach your work with humility and a willingness to collaborate and learn from those around you in order to produce the best outcome.
Compensation and Benefits:
Market competitive salary with a base compensation range of $75,000-$125,000, depending on experience and location
Early-stage stock options
Medical, dental, and vision insurance
Monthly wellness and commuter benefit
Significant career growth opportunities
Continuing education stipend
Relocation assistance available (Denver, CO candidates strongly preferred, but remote candidates or candidates willing to relocate will be considered)
Please note that you will be asked to submit a portfolio with your application. Your application cannot be considered without a portfolio submission.