About Us:
Datava is a vibrant startup looking to disrupt the Fintech space. We are on the hunt for a Content Marketing Manager that can produce high quality content without needing a team or agency to support you. You will need a flair for crafting compelling messaging with a keen understanding of market dynamics. Your mission will be to establish and amplify our unique voice, positioning, and competitive edge to generate leads and escalate revenue growth.
Key Responsibilities:
- Spearhead the development of our company's messaging framework to clarify our positioning, value proposition, and competitive differentiation.
- Produce high-impact content that aligns with our strategic messaging and is tailored to our target audience's pain points and desires.
- Design and refine sales enablement materials, including pitch decks and collateral, to ensure our sales team can effectively communicate our value proposition.
- Create compelling, research-backed case studies and whitepapers that demonstrate our market leadership and solution effectiveness to drive lead generation.
- Execute content marketing campaigns that resonate with our audience, nurture leads, and contribute directly to our sales pipeline and revenue goals.
- Collaborate with product and sales teams to identify customer success stories and transform them into persuasive testimonials and narratives.
- Utilize SEO best practices to ensure all content is optimized for maximum reach and engagement, leading to increased website traffic and lead conversion.
- Continuously analyze market trends and competitor strategies to ensure our messaging remains fresh, relevant, and superior.
- Measure and report on the performance of content marketing activities, and optimize based on insights to drive better results.
- Be the custodian of our brand voice across all marketing channels, ensuring consistency and impact.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (5+ years) in content marketing, with a focus on messaging, positioning, and differentiation in a competitive market.
- A track record of creating content that generates leads, closes sales, and boosts revenue.
- Exceptional writing, editing, and storytelling skills, with the ability to make complex subjects easily understandable and engaging.
- Experience in SEO, content analytics, and performance measurement.
- Strategic thinker with the ability to grasp and translate technical capabilities into benefits.
- Self-starter with the ability to work independently and collaboratively in a dynamic startup environment.
What You'll Get:
- The opportunity to build a brand’s voice from the ground up and see the direct impact of your work on the company's success.
- Competitive compensation, including equity, commensurate with your experience and skills.
- A collaborative culture that thrives on innovation and new ideas.
How to Apply:
To take the next step in your career with Datava, please send your resume, cover letter, and samples of content that drove tangible business results.