Job Title: Communications
& Media Relations Manager
Division: Communications & Public Affairs
Location: Alexandria, Virginia
Communications & Media Relations Manager will design and execute public and
media relations efforts for Islamic Relief USA’s (IRUSA) various stakeholders
and audiences both domestically and in over 40 countries worldwide. This
position reports to the Director of Communications & External Relations and
will develop and implement a broad range of communications, public relations,
social/digital content, and traditional print and broadcast media relations
activities in support of IRUSA’s mission, vision, values, brand and strategic
priorities. In collaboration with the
Director and the supporting team, the Manager will assist in promoting IRUSA’s
brand, visibility and reputation with key stakeholders, as well as promote
broader public awareness through external media and government relations, as
well as social media strategy. The Manager will ensure cohesive and fully
aligned tactical dissemination of communication and messaging by helping to
develop and oversee the crafting of all internal and external communication
materials and products on behalf of the organization. The Manager will also be
responsible for managing crisis communication functions at IRUSA. This
candidate must demonstrate excellent leadership, communication and creative
problem skills, as well as a commitment to IRUSA’s faith-based values,
humanitarian principles, and mission and vision.
Essential Duties and Responsibilities:
● Develop and implement a communications and media strategy that
increases and strengthens brand awareness, clarifies brand experience and
accurately demonstrates IRUSA’s humanitarian work and impact through various
engagements, interviews, op-eds and public facing opportunities.
● Plan, pitch and secure proactive earned
media opportunities, op-ed placements, meetings and events through traditional
and digital channels.
● Develop an annual communications and media plan that details
the strategy, tactics, messages, channels, outcomes and measurements to achieve
organizational success and increased presence.
● Serve as a public relations
advisor to the Director of Communications & External
Relations at IRUSA in matters related to crisis
communication, media training, media placement, as well as proactive and
reactive strategic guidance.
● Field and manage incoming media
inquiries, cultivate media contracts in print, television, radio and other
industry and community influencers that are important and relevant to IRUSA’s
mission and vision.
● Cultivate partnerships with other
public relations professionals throughout IRUSA’s vast network to ensure a
unified humanitarian voice,leveraging the best and most innovative ideas and
strategies in the sector.
● Author and lead the design of
press materials, including media kits, op-eds, holding statements, talking
points, executive media interview briefs, news releases, website content and
fact sheets on organizational programs, initiatives and key messaging efforts.
● Facilitate media interviews with
appropriate staff members and prepare appropriate briefing materials.
Serve as an organizational
spokesperson when appropriate.
● Supervise and manage the communications and media specialists and staff, establish and
oversee internal deadlines, as well as manage the relationship with external vendors to
maximize the value and effectiveness of IRUSA’s strategic communications and
public relations efforts with other team members.
Serve as editor-in-chief over all
written content for internal and
external publications released on behalf of IRUSA.
Collaborate effectively with all
levels of the organization to ensure and promote the effective delivery of
IRUSA’s strategic, stakeholder, and crisis communications and initiatives.
● Coordinate with the Marketing
Department to ensure consistency and cohesion of publications and proactive
digital and press outreach.
● Perform other duties as assigned.
Qualifications and Competencies:
Bachelor’s degree in a related field required,
advanced degree preferred; a minimum of 5+ years of prior relevant work
Excellent writing and editing skills with a
demonstrated ability to write for multi-media platforms and channels.
Demonstrated ability to take creative
approaches to sourcing, identifying and creating compelling earned national and
global narratives that are relevant and appealing to traditional and digital
Excellent interpersonal, relationship building
skills both within and outside of the organization.
Demonstrated ability to provide balanced
leadership in articulating and executing clear strategies and tactics, while
maintaining the flexibility to adjust and pivot when circumstances dictate,
including crisis management, organizational initiatives, and brand awareness
Demonstrated ability and success in working
with PR firms and other PR-related vendors.
Demonstrated knowledge and experience of the
humanitarian and nonprofit policy sector.
Demonstrated ability to influence and engage
direct and indirect reporting staff members, senior management and executive
leadership. Demonstrated experience in effectively building, mentoring, and
coaching a team of communications and development specialists.
Proven ability to work and effectively lead a
highly diverse community and partnership base in a sensitive and rapidly
Demonstrated and consistent record of personal
and professional conduct that promotes an inclusive climate and IRUSA’s values.
Highly motivated and committed to humanitarian
mission and values; ability to lead by example, with transparency and integrity
that motivates staff at all levels.
● Must be eligible to work in the United States.
Islamic Relief USA is committed to taking a zero tolerance approach, which means acting on every allegation in line with agreed procedures. IRUSA representatives must adhere to the organizational values: Sincerity, Excellence, Compassion, Social Justice, and Custodianship. In accordance with these values, IRUSA operates and enforces policies on Child Protection, Preventing Sexual Exploitation and Abuse, Code of Ethics, and Anti-Harassment.