Who We Are:
Higg is a technology company on a mission to help consumer goods industries change the way things are made today, for a better world tomorrow.
As the leading sustainability insights platform, we help brands, retailers, and their suppliers across the world measure, manage, and share data on their social and environmental impact. From materials to products, from factories to stores, across energy, waste, water, and working conditions, Higg provides the comprehensive intelligence businesses need to make better decisions for their and all of our futures.
We’re seeing the hard work of our customers and team rewarded every day as the number of brands, retailers and manufacturers addressing their impact grows. Higg is enabling meaningful progress, as year-over-year performance data shows real reductions in carbon emissions and other key metrics.
Higg is the exclusive licensee of the Higg Index, a suite of tools developed by the Sustainable Apparel Coalition for the standardized measurement of value chain sustainability, used by the footwear, apparel, textile and other industries.
We are seeking a customer-focused marketer to join our Product Marketing team as a Lifecycle Marketing Manager. Reporting to the Director of Product Marketing, you’ll deliver product marketing experiences that nurture Higg customers, stimulate product adoption and drive customer growth on the platform. You will support the go-to-market process for new features and launches as they relate to existing customers, by working cross-functionally with the product marketing, product and customer success organizations.
You’ll be instrumental in building our customer nurture programs through channels such as email, in-browser notifications, and with digital experiences like webinars. You will support the collection and interpretation of customer insights by working with CS to collect and distill qualitative and quantitative feedback across all customer segments.
The ideal candidate is someone with 4+ years in a Customer or Lifecycle Marketing role. You are tenacious about optimizing customer journeys and increasing product adoption for customers. You are passionate about using email as a tool for continuous customer engagement. You have strong marketing acumen, a keen eye for branding, and strong storytelling abilities.
Own and optimize lifecycle marketing campaigns that drive product adoption and retention for Higg customers.
Develop and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, in-browse) to increase subscriber retention and renewal rates.
Create specialized campaigns that support upsells and customer growth on the Higg platform.
Develop product content for new releases specifically targeting existing customers, such as webinars and demos.
Consistently launch and monitor experiments designed to impact user retention, engagement, and product development.
Work closely with Product Marketing Manager to integrate new product and feature messaging into customer content.
Work with the Analytics team to highlight key engagement and churn indicators, and leverage data to continuously strive for personalization at every touchpoint.
A background in marketing, with 4+ years of experience in a Customer Marketing role
Strong organizational and planning skills
Proven competency in email lifecycle marketing, HTML/WYSIWYG tools, Pardot/Marketo/Hubspot CRMs – we will ask to see a portfolio of your best examples!
Proven competency in customer engagement and in-platform messaging tools (Beamer, AppCues, Pendo, etc.)
Experience coordinating integrated marketing and CS campaigns
Proactive, thrives in a “builder”p environment
Strong writing skills and graphic design acumen
Bachelor's degree in Marketing, Communications, or related field or equivalent experience.
B2B SAAS marketing experience
Proven relationship builder with strong interpersonal skills
Demonstrated professional or personal interest in sustainability and impact is strongly preferred.
Life at Higg:
We’re motivated by the opportunity to help customers improve every aspect of the trillion-dollar industries that touch everyone’s lives. We want business to change for good, but in a way that adds up to industry-scale change, because no business can change the world alone and doing just one thing for a positive headline won't change our world fast enough. Agree?
Be part of a team that includes software engineers, sustainability professionals, business leaders, marketers, designers, artists, number crunchers and more than a handful of farmers! (From backyard mushrooms to multi-acre orchards.)
Surround yourself with the kindest, smartest, most enthusiastic and dedicated people you’ll ever meet, who dream big, listen well, learn from their mistakes and when things go wrong, pull together to help each other out.