ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.  

• Experience managing Google Ads, Google Shopping and Google Merchant Center; setting up, analyzing and optimizing campaigns in the native platform.

• Proficient in Microsoft Excel. Your Excel knowledge is extensive enough to utilize spreadsheets to organize complex data sets for reporting and tracking.

• Have a basic understanding of SEO and how it relates to paid search strategy.

• A skilled researcher and have experience with multiple keyword research methods. Your research process is detailed and specific.

• Experience with tracking campaigns on multiple channels and using other products/platforms to analyze campaigns.

• Knowledge of web analytics tools and suite of Google solutions (Tag Manager, Search Console, etc.)

• Have a basic understanding of statistical analysis and how to utilize it within paid search optimization.

• Stay up-to-date with the latest digital marketing technology developments.

• Must be able to work in a fast-paced environment with demonstrated ability to juggle multiple competing tasks and demands.

• Architect and build new paid search campaigns.

• Complete audits of existing campaigns to identify areas of weakness and opportunity for improvement.

• Develop paid search strategies for new and existing products based on keyword research, ACOS and other quantifiable metrics.

• Monitor conversions, advertisements and bids daily - review current campaigns, audit and optimize previous days performance and adjust bids.

• Create weekly and monthly reports.

• Studies demographic data and consumer profiles to identify target audiences of media advertising.

  
  

  QUALIFICATIONS:

  
  
  

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  
  

  EDUCATION AND/OR EXPERIENCE:

  • Bachelor's degree (B. A.) from four-year college or university preferred

  • 1 to 3 years related experience and/or training preferred

  • Digital advertising experience with online retail either directly, or with an advertising agency. 

  • Google Ads Certification desired, but not required

  • Amazon Seller Central: Experience creating and optimizing sponsored product and brand ads  desired, but not required

   COMPUTER SKILLS:

  
  

  • Microsoft Office – Excel specifically

  • Google Ads and Merchant Center

  • Amazon Seller Central – Sponsored Brand & Product Advertising, preferred 

   

  CORE COMPETENCIES:

  • Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.

  • Resourcefulness – Securing and deploying resources effectively and efficiently.

  • Collaborates - building partnerships and working collaboratively with others to meet shared objectives

  • Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

  • Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.

  • Drives Results – Consistently achieving results, even under tough circumstances.

   

  PHYSICAL REQUIREMENTS:

  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  While performing the duties of this job, the employee is constantly required to sit and use hands to operate telephone, type and operate computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.  The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 10 pounds and rarely lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision.

   Physician’s Choice provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Physician’s Choice complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.