ABOUT US: 

Physicians Choice delivers high-quality supplements with clinically tested ingredients to customers across the globe. We develop physician formulated nutritional products for daily use, preventative care, and increased athletic performance.

 

Physician's Choice is a rapidly growing top 1% of Supplement Sellers on US Amazon e-Commerce company that is looking for a Director of Digital Marketing expert to join the team as a full-time employee, who is passionate, results driven, innovative leader with the vision to collaboratively drive the business to the next level of growth.

 

This critical role is responsible for providing leadership and vision to drive the business. The successful candidate will need to develop the marketing and digital strategy, work with the executive team and cross-functional team members, and manage the creative team to help drive demand creation for the business. Knowledge of digital marketing and e-commerce best practices and expertise is required to succeed in the role. The position will need to align efforts within the brands strategy and P&L. This candidate will possess a proven track record as a strategic thought leader on supplement marketing, and with a solid understanding of e-commerce and digital marketing.

 

We are a company that is not only passionate about high-quality supplements, but we are also highly invested in developing a culture where employees are empowered and encouraged to excel and be their best. We offer an exceptional compensation package which includes quarterly Short-Term Incentive (STIs), bonuses based on department and individual performance, platinum healthcare, paid time off, paid holidays, regular offsite team building events, and potential room for growth within the organization.

SUMMARY:

 

The Director of Digital Marketing will generate sales and PR activities, primarily through digital online activities, including Amazon, specialty website, social media, email, online advertising, affiliate, and viral marketing. The position is responsible for developing and implementing a high impact digital strategy, liaising with marketing, sales and sponsorship to support business growth and objectives. 

ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned. 

•        Leads develop and implement a strategic digital marketing plan to increase awareness through web content, social media platforms, online PR and advertising, and other digital elements in order to reach required traffic or subscriber targets and to reach the required audience.
•         Oversee, manage, monitor, test and optimize campaigns across paid channels (Google, Facebook, and more) to increase performance in acquisition and re-marketing.
•         Support, suggest and guide creative teams on the creative needs for acquisition campaigns including ads, landing pages, partnerships and any other needs to support growth.
•         Develop guidelines for weekly and monthly reporting on all KPIs and communicate to stakeholders.
•         Analyzes marketing programs and adjusts strategy and tactics to increase effectiveness.

•         Develop marketing plans for various content marketing channels, paid media such as display ads, search, native, and social media channels.                                                                                                                                                                                                                                                                 

  
  

  SUPERVISORY RESPONSIBILITIES:

  Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. 

  Responsibilities include interviewing, hiring, and training employees; planning, assigning, and 

  directing work; appraising performance; rewarding and disciplining employees; addressing complaints and 

  resolving problems.

  
  

  
  

  QUALIFICATIONS:

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The

  requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable 

  accommodations may be made to enable individuals with disabilities to perform the essential functions. 

  
  

  ·     Ability to read, analyze, and interpret general business periodicals, financials or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Excellent analytical and reporting skills. Demonstrated ability to produce outstanding writing and communication skills with the ability to write in numerous styles including news, feature, biographical.

  ·       Possess the highest ethical and professional values and when required employ diplomacy discretion and tact with knowledge.

  ·       Exceptional project management skills with ability to manage people and projects effectively, delegate responsibility and provide follow-through on multiple projects.

  ·       Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. 

  ·       Proficient computer skills including experience with MS Office products such as Word, Excel, Outlook and or Google Suite, etc. and ability to learn and master new software programs.

  
  

  
  

  EDUCATION AND/OR EXPERIENCE:

  
  

  ·     Bachelor's degree (B. A.) in marketing, communications, business management or other related field from a four-year college or university required.

  ·      5+ equivalent years of experience in Marketing or related field.

  ·      3+ years at a management/supervisory role.

  ·      Experience with Consumer Packaged Goods product marketing through eCommerce preferred.

  ·     Minimum 2 years experience with many of the large paid media platforms: Facebook, Google AdWords (Text ads, Images ads, Youtube video ads, Google shopping ads and or Amazon).

  ·      Experience working in ambiguous / start-up environments a plus.

  
  

  
  

  CORE COMPETENCIES:

  ·    Action Oriented – Taking on new opportunities and touch challenges with a sense of urgency, high energy and enthusiasm.

  ·    Resourcefulness – Securing and deploying resources effectively and efficiently. 

  ·    Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.

  ·    Manages Complexity – Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

  ·     Ensures accountability – Holding self and others accountable to meet commitments.

  ·     Drives Results – Consistently achieving results, even under tough circumstances.

  ·     Plans ans Aligns – Planning and prioritizing work to meet commitments aligned with organizational goals.

  ·     Directs Work – Providing direction, delegating, and removing obstacles to get work done.

  ·     Optimizes Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

  
  

  PHYSICAL REQUIREMENTS:

      The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

         While performing the duties of this job, the employee is constantly required to sit and use hands to operate  telephone, type and operate computer and mouse. Physical effort may include stooping, kneeling,  touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions.  The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 10 pounds and rarely lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision and distance vision.

         Physician’s Choice provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Physician’s Choice complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.