Job Title: Creative Copywriter
Reports To: Creative Director
FLSA Status: Exempt
Base Salary: $50,000 - $60,000
ABOUT OUR COMPANY:
Our philosophy is as simple and clear as our ingredients. If we wouldn’t take it, we won’t make it!
At Physician’s Choice, our mission is to ensure everyone has access to safe, high-quality supplements that actually work. We are positioning ourselves as a leader in the probiotic space by being a probiotic first company, with an emphasis in offering simple, effective broad-spectrum supplements for all.
We have developed strategic partners in the industry that allow us to use superior raw ingredients. We source only from reputable suppliers and manufacture all of our products in the U.S.A.
Logan Chierotti, CEO of Physician's Choice is recognized as a 2020 Titan 100 in Colorado by Titan CEO. Chierotti has turned his supplement company into the fastest growing supplement brand on Amazon. Founded in December of 2017 and since has led the company to $70 million a year and is on pace to hit $100 million in sales. He was able to help disrupt the professional-grade supplement industry and bring quality products to more people at an affordable cost. By focusing on quality products at fair prices, Chierotti’s utilization of the DTC model has made Physician’s Choice an on-going success. Physician’s Choice continues to expand and is being sold online at Walmart.com, Target.com, iHerb, and Groupon. Additionally, we were awarded nationwide distribution into Walmart. Within 17 weeks of launching in Walmart, we are now within the top third of VMS brands within Walmart. This success will allow us to pursue additional retail opportunities with the exceptional A-Player Team Chierotti has built.
WHAT'S IN IT FOR YOU:
Our commitment to quality and transparency applies not only to our products but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We continue to grow Physician's Choice with A-Players that support and live out our core values of Passion, Excellence, and Accountability. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.
We offer an exceptional compensation package which includes:
Day one health benefits with multiple options to best fit your healthcare needs
Generous self-managed time off program
Work-life balance and a fun environment
Casual dress code
Team building events
Free food & supplements
Professional growth and development within the organization
We’re a rapidly growing supplements company in Wheat Ridge, CO in need of a bold, creative voice to guide brand communications across a diverse mix of marketing channels. Drawing on equal parts creativity and strategy, the Creative Copywriter is a master of conceptualizing smart, catchy messaging that inspires audiences and drives action. You've done this before and bring 3+ years of experience with productive brainstorming sessions, creative briefs, and crafting irresistible headlines. You’re ready to help build an authentic voice for the brand and embody it in the market, capturing our core audience and championing our mission of expanding access to health and wellness through high-quality supplements.
Develop and generate clear and concise content that is used across various media outlets and platforms, including Amazon, Shopify (website), blog, email and social media.
Write and produce clear copy based on strategy, concept/idea, target audience, brand guidelines, and product features and benefits; create persuasive messages and tell compelling stories that drive first time purchase and generate brand loyalty in consumers.
Write compelling, creative short copy headlines and organize information in a way that is relatable and understandable to a target audience.
Write, manage, edit, and upload product-related copy across multiple channels, including product titles, descriptions, A+ Content (Amazon), product images (Amazon), and additional product details.
Liaises with clients and colleagues and collaborates with other departments and project teams to consider writing requirements and create innovative content ideas.
Updates and amends written content according to feedback.
Researches competitors and stays on top of market trends and analyzes content marketing metrics and makes changes as needed.
Manages and promotes company blogs and pitches articles to relevant third-party platforms.
Aids the Social Media Manager with the implementation and maintenance of the organization's social media presence.
Partners with the design team to ensure copy is correctly flowed into design and finds integrated visual/copy solutions.
Review and edit materials, ensuring they are free from spelling, grammar and stylistic errors.
Ensures all content is of the highest quality and meets the standards of department leaders.
Other duties as assigned.
Bachelor's degree (B. A.) from four-year college or university in marketing, communications, or related field
Three years of experience in a full-time copywriting role supporting a creative and or a marketing team
Ability to research and describe clinical benefits of nutritional supplement ingredients
Demonstrated success in producing engaging communications for digital, print and social
Familiarity with Nutritional Supplements
Solid understanding of SEO concepts preferred
Proficiency with word processing tools including Microsoft Office Software
Ability to read, analyze, and interpret common scientific and technical journals. Ability to write speeches and articles for publication that conform to prescribed style and format
Action Oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
Resourcefulness – Securing and deploying resources effectively and efficiently.
Collaborates – building partnerships and working collaboratively with others to meet shared objectives
Self-Development – Actively seeking new ways to grow and be challenged using both formal and informal development channels.
Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Optimizes Work Processes – Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
Plans and Aligns – Planning and prioritizing work to meet commitments aligned with organizational goals.
Drives Results – Consistently achieving results even under tough circumstances.
Being Resilient – Rebounding from setbacks and adversity when facing difficult situations.
Manages Ambiguity – Operating effectively, even when things are not certain or the way forward is not clear.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is constantly required to sit and use hands to operate telephone, type and operate computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 10 pounds and rarely lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision.
Physician’s Choice provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Physician’s Choice complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.