Director of Constituent Engagement (Remote with occasional travel)

Reports To

CEO

Who is Persevere?

Persevere is a national nonprofit organization dedicated to empowering justice-involved individuals through innovative workforce development and career preparation support services that give real access to quality employment in the technology industry. Specifically, Persevere provides technology training, career readiness instruction and support, wraparound case management, individualized job-based mentoring, and job placement services for justice-impacted individuals and people at risk for justice involvement. 

 

Founded by and for people with lived experience with criminal justice, corrections, and poverty, Persevere understands the needs of the justice-impacted population as few organizations can, and our work embodies our commitment to reducing racial inequalities throughout all aspects of society and eliminating disproportionate minority contact and disproportionate minority confinement within the criminal justice system. As we have grown and expanded, we have focused on developing and executing strategies that continue to expand our mission of reducing racial disparities and inequalities, both as part of our work, and as well, our organization's practices regarding diversity, equity, and inclusion (DEI).

 

Real Hope. Valuable Skills. Meaningful Opportunity.

 

Job Overview

The Director of Constituent Engagement will work with the CEO to spearhead the organization's marketing and communications initiatives, aiming to elevate brand awareness, broaden audience reach, and deepen stakeholder engagement. This role will encompass the strategic planning, creative development, and tactical execution of comprehensive marketing campaigns, public relations endeavors, and digital engagement strategies. Additionally, the Director will oversee the optimization and utilization of the organization's Customer Relationship Management (CRM) system to enhance constituent interactions, personalize communications, and cultivate lasting relationships.

Job Responsibilities

  • Collaborate and partner across teams to design in-depth customer journeys and experiences

  • Build marketing strategies and tactical plans for constituent facing campaigns to increase awareness and engagement

  • Work in partnership with CEO, IT and Donor Relations Manager to develop and monitor an integrated CRM strategy

  • Develop and manage tactical marketing initiatives to ensure that a continuous stream of relevant content is delivered to target audiences via multiple channels, including social media, email, and web

  • Partner with CEO on development of campaign content, driving deeper donor insights, acquisition, retention and growth efforts   

  • Support digital marketing capabilities

  • Identify and research trends in marketing technology and continuously update team on new capabilities to enhance marketing strategies and digital portfolio

  • Other duties as assigned

Qualifications

  • 5+ years of demonstrated brand, marketing and communications management, progressive experience that demonstrates leadership ability across an organization including distributed and remote staff leadership and management as well as influence management skills both within and across an organization.

  • Proven experience in a leadership role for a digital marketing agency consisting of advertising/marketing/communications, consulting/content production/strategy development. 

  • Experience with marketing technology, specifically Campaign Management and Data Management Platforms. 

  • Strong strategic, analytical, project management, and both written and oral communications skills are required.   

  • E-mail marketing and loyalty program management experience.  

  • Ability to review metrics on an on-going basis, analyze, draw conclusions, and recommend immediate action. 

  • Solid understanding of analytics, including segmentation and applicable metrics for all tactics and channels. 

  • Passion for user-centric marketing and strong interest in leveraging data to achieve business outcomes; ability to shape stories with data. 

  • Experience developing centrally delivered organizational marketing and creative functions, and both internal and public facing communications teams and processes a must.   

  • Masterful command of multi-platform/channel digital campaign operations and team management. 

  • Passion for public service, citizen engagement and communication. 

  • Exceptional interpersonal skills for internal and external relationship building at all levels of the organization, including cross-departmental colleagues, C-suite, and clients. 

  • Ability to thrive in a lean, self-motivated, proactive environment. 

  • Commitment to diversity of thought and consideration of different ideas. 

  • Experience with relevant software and proven ability to extract and analyze data.

  • Communications and brand/marketing development and management experience, including media management and internal communications tools, systems, and processes; expertise in content planning and developing across an organization. 

  • Strategic and tactical processes, methodology, and applications, including strategic planning, market research, project management, and distributed training and execution/support.   

  • Exceptional writing and communications skills required.   

  • Experience influencing and directing layout/design development (web, video, and print) and evaluation preferred.   

  • Experience with creating and executing integrated programs across a variety of departments and media distribution channels is preferred 

  • Occasional travel required. 

We highly value

  • Passion for and responsibility to the customer/partner

  • Must be self-starting, hardworking and inquisitive

  • Leadership through innovation in everything you do

  • Passion for what you do and being self-critical to improve

  • Relentless commitment to win

  • Personal and corporate integrity

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