The Product Marketing Manager will support Shoreline’s product marketing function and be responsible for product messaging, product launch and GTM, competitive marketing and analyst relations.  The ideal candidate will have experience in high-performing teams marketing to Data or Engineering personas.

Qualifications

• ​​You have a demonstrated history of delivering strong marketing-sourced revenue growth

• 5+ years in B2B tech marketing

• 3+ years in a product marketing or digital marketing role

• Bachelor's Degree in Business, Marketing, Computer Science, Information Systems or related field, or equivalent experience

• Experience creating positioning, messaging, and high-fidelity content assets

• Experience translating technically complex features and functionality into outcomes, benefits, and solutions

• Experience designing and enabling digital campaigns

• Analytical and strategic

• Demonstrated ability to thrive in a fast-pacedp environment

• Outstanding communications and writing skills (complete English proficiency)

• Availability for domestic and occasionally global travel (10% or less)

• Virtual or office location within the Pacific time-zone in the USA

Responsibilities

• The person in this role will report into the VP, Product Marketing and lead execution of key product marketing initiatives, including launching new solutions, designing digital and ABM campaign blueprints, and partnering effectively with product management, engineering, leadership and agencies to achieve Shoreline revenue goals

• Customer research and market segmentation – Through independent research, synthesis of external market research, and working closely with services, sales, and product management, develop a well-reasoned go-to-market strategy with market segments, buyer personas, and ideal customer profile, by region and target countries

• Messaging and content – Ideate, write, test, and refine messaging to address target buyers’ pain points and needs

• Collaborate with content specialists, agencies, and others to create high quality core and supplementary content marketing assets such as thought leadership, whitepapers, demos, videos, reports, blogs, case studies, and others

• Digital campaigns – Design full-funnel digital campaigns to support Shoreline solutions

• Partner with growth marketers and sales team to help shape and execute lead gen and demand automation tasks

• Collaborate effectively with agency partners to help activate demand gen and ABM campaigns

• Utilize data to effectively optimize campaigns and continuously improve ROI

• Sales plays and GTM material – Collaborate with business leaders and global sales enablement to define and support focused sales plays

• Create selling assets such as battlecards, sales decks, one pagers, and email scripts

• Create a feedback loop for iterative enhancements

• Strategic alliances – Facilitate marketing alignment and achievement of joint outcomes between Shoreline and key cloud partners.

  
  

About Shoreline

At Shoreline, we believe in bringing each of our unique viewpoints and approaches to solve tough problems. Shoreliners share common characteristics: extremely intelligent, driven, humble, curious, open-minded, and collaborative. Candidates who demonstrate an ability to take on unexpected projects and a willingness to pitch in as needed will find a natural fit with the Shoreline culture.  This is a full-time remote position, though you must be available during typical U.S. working hours.

Shoreline was founded in 2019 by veteran AWS technologists and operators who built and maintained mission critical databases and cloud services that ran on millions of hosts using self-tuning feedback control systems. We are headquartered in the Bay Area with employees around the world. Our $35M+ Series B funding was led by Insight Partners and Dawn Capital.

Interested?

Please fill out the form here and we'll reach out to you.