Shoreline is transforming how companies manage production operations by making it as easy to manage 10,000 servers as it is to manage 1 server.   Companies today are seeing an explosion in their infrastructure as their businesses grow with much slower growth in their DevOps teams.  Shoreline has created the world's first production operations platform that provides powerful real-time debugging and tools for automating incident remediation.  Shoreline is helping improve availability and customer experiences while reducing toil for site reliability engineers.


Shoreline was founded in 2019 by veteran AWS technologists and operators who built and maintained mission critical databases and cloud services that ran on millions of hosts using self-tuning feedback control systems.  We are headquartered in the Bay Area with employees around the world. Our Series B funding was led by Insight Partners with participation from Dawn Capital, bringing total funding raised to $57M.  


Culture is a big component of a startup. At Shoreline, we believe in bringing each of our unique viewpoints and approaches to solve tough problems. At Shoreline, you will find extremely intelligent, driven Shoreliners who are humble, curious, open-minded and collaborative.   We are looking for individuals with a strong commitment to ‘the team’ and a willingness to pitch in as needed.


We are hiring a Content Marketing leader to tell stories that connect with a technical audience, and support all phases of the buyer's journey: helping drive awareness, nurturing new leads, and ultimately converting leads into sales opportunities. 

Responsibilities

  • Drive content marketing strategy, ideation, quarterly themes, and goals

  • Develop eBooks, blog posts, videos, case studies, and more

  • Grow Shoreline's social media audience engagement on LinkedIn and Twitter, as well as in developer oriented communities such as Stack Overflow and Reddit

  • Own end-to-end content development: from strategy, writing, editing, and design, to promotion and measuring performance

  • Manage external freelancers as needed (e.g. designer, writer, videographer)

  • Deeply understand our ideal customer profiles and the messages that resonate with each to ensure that our content speaks with credibility, authority, and expertise

  • Create extra value by repurposing content in different formats and across multiple channels and campaigns

  • Help develop Shoreline’s voice that enables us to stand out and become the go-to resource in our industry

Core Skills 

  • An innate passion for writing and content creation

  • Ability to communicate complex ideas in simple, interesting ways that grab people’s attention

  • Creativity and empathy to connect with audiences in new ways

  • Capacity to learn methodologies and product differentiators in our category

  • Demonstrated ability to move quickly and meet deadlines, as well as be flexible and change directions on short notice

Experience

  • A minimum of 5 years of content marketing experience in B2B SaaS, with exposure to marketing to engineers in the DevOps space

  • Created a portfolio of content that has directly impacted the success of marketing programs, e.g. eBooks, case studies, blog posts, videos, social media posts, digital ads, etc. 

  • Prior responsibility for end-to-end content development, from strategy and ideation, to writing, editing, and managing design, to promotion and measuring performance

  • Proven experience developing content for different personas (e.g. developer and VP of engineering) and different stages of the buyer's journey.

  • Understanding of B2B demand gen channels, tactics, and strategies, and the content that drives them

Get to know us



If this sounds like you and you’re looking to join the Shoreline team, please submit your resume and cover letter to cristina@shoreline.io.



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