Shoreline is transforming how companies manage production operations by making it as easy to manage 10,000 servers as it is to manage 1 server. Companies today are seeing an explosion in their infrastructure as their businesses grow with much slower growth in their DevOps teams. Shoreline has created the world's first production operations platform that provides powerful real-time debugging and tools for automating incident remediation. Shoreline is helping improve availability and customer experiences while reducing toil for site reliability engineers.
Shoreline was founded in 2019 by veteran AWS technologists and operators who built and maintained mission critical databases and cloud services that ran on millions of hosts using self-tuning feedback control systems. We are headquartered in the Bay Area with employees around the world. Our Series B funding was led by Insight Partners with participation from Dawn Capital, bringing total funding raised to $57M.
Culture is a big component of a startup. At Shoreline, we believe in bringing each of our unique viewpoints and approaches to solve tough problems. At Shoreline, you will find extremely intelligent, driven Shoreliners who are humble, curious, open-minded and collaborative. We are looking for individuals with a strong commitment to ‘the team’ and a willingness to pitch in as needed.
We are hiring a Growth and Demand Gen leader to connect with potential prospects, educate them on incident automation and Shoreline, and convert that engagement into pipeline for Sales.
Responsibilities
Lead demand gen strategy, based on a deep understanding of the ideal customer profile and the and tactics and messages that reach them
Develop and execute innovative, multi-channel, multi-touch campaigns that build enough sales pipeline to crush revenue targets — includes programs such as events, digital, ABM, response to intent, email nurtures, etc.
Collaborate with BDRs to ensure smooth and thorough follow-up on created leads, seeking out feedback to understand what’s working best, and what needs to change
Drive growth initiatives, especially product led growth (PLG)
Embrace a data-driven culture that continually highlights successes and opportunities to improve through your tailored reports and dashboards
Experience & Skills
Success as a demand gen or growth marketer that usually exceeds your pipeline goals
Deep understanding of modern, multi-channel B2B lead generation channels, tactics, and strategies
Familiarity marketing to engineers, and with the overall DevOps space
B2B Saas experience at the early stage and through high growth
A passion for testing new ideas, learning fast, and iterating
Creativity and an appreciation for the role of copy and design in marketing effectiveness
Analytical skills to determine marketing effectiveness and ROI of programs
RevOps experience including Hubspot, Salesforce, SalesLoft, Google Analytics, data providers, paid media platforms, and other relevant solutions
Bachelor’s degree in marketing or relevant field
Get to know us
Blog post from the Founder and CEO Anurag Gupta about why Shoreline and his vision for Shoreline: https://shoreline.io/blog/why-i-built-shoreline-incident-automation
Shoreline story and culture: https://shoreline.io/company
A talk from Anurag about why systems fail and how Shoreline can help: https://shoreline.io/blog/why-systems-fail-and-what-you-can-do-about-it
Shoreline blog with more posts about use cases and problems solved: https://shoreline.io/blog
Shoreline product demo: https://www.youtube.com/watch?v=2sdEkBfxGs8
If this sounds like you and you’re looking to join the Shoreline team, please submit your resume and cover letter to chris@shoreline.io.