- Refine Shoreline’s product messaging
- Grow awareness in the DevOps community
- Own Shoreline’s demand generation programs
- Partner with Sales to grow pipeline
- Own the Shoreline website
- Own the Shoreline brand
We are looking for a team player who has:
- 10+ years of work experience
- 3 to 5 of years of relevant content marketing experience in a developer focused software company (preferred)
- BA or BS degree
- Experience growing awareness and interest among enterprise software developers, IT operators and business users for a new product
- Deep understanding of acquisition and retention KPIs and funnels.
- Experience building search strategy and run campaigns (both SEM and SEO)
- Strong understanding of conversion rate optimization (CRO) and viral loop principles
- Solid Martech experience working with marketing automation, CRM, Web, SEO and analytics tools.
- Digital marketing experience with platforms like Google Ads, Linkedin, and Facebook.
- Analytical and metrics-driven with strong business acumen that allows quick, informed decisions.
- Open-minded and creative problem solver
- Humble. willingness to seek feedback.
Get to know us
Blog post from the Founder and CEO Anurag Gupta about why he founded Shoreline and his vision for Shoreline: https://shoreline.io/blog/why-i-built-shoreline-incident-automation
Shoreline story and culture: https://shoreline.io/company
A talk from Anurag about why systems fail and how Shoreline can help: https://shoreline.io/blog/why-systems-fail-and-what-you-can-do-about-it
Shoreline blog with more posts about use cases and problems solved: https://shoreline.io/blog
Shoreline product demo: https://www.youtube.com/watch?v=2sdEkBfxGs8
How To Apply
Please reach out to firstname.lastname@example.org to schedule an informational two-way chat to learn more about Shoreline and the opportunities here and share your interests and goals.