OUR STORY: 


THE WELL is your complete ecosystem for wellness. We bring together Western doctors and Eastern healers to collaborate and create best-in-class healing spaces, innovative products and educational programs that empower you to take greater agency for your health. At THE WELL, your health is integrated, proactive and personalized.


THE WELL: welcome to wellness

 

ABOUT YOU: 


THE WELL is looking for a Growth Marketing Manager to design, manage, optimize and scale THE WELL direct-response marketing programs across paid social, search, retargeting, affiliate and influencer marketing. 

 

The ideal candidate will have prior growth marketing experience for a D2C eCommerce brand. The Growth Marketing Manager will be responsible for defining a holistic strategy for customer acquisition and retention primarily for our D2C eCommerce business, with some additional support for our physical Clubs. You must be comfortable working with a variety of stakeholders and agency partners in an ever-evolving fast paced environment. You will need to think big, use data to guide your work, and be comfortable challenging convention.

 


THE OPPORTUNITY:


  • Drive acquisition and retention strategies across marketing channels

  • Manage the day-to-day of direct-response marketing programs across paid social, search, retargeting, affiliate, and influencer marketing

  • Develop and scale new channels quickly and efficiently 

  • Optimize existing channel growth

  • Produce analysis, insights and visibility on performance (and be willing to roll up your sleeves and do the data work yourself)

  • Build various overarching models that ensure we’re running a tight business (tracking CAC, LTV and attribution)

  • Innovate in partnership with the broader THE WELL Marketing team to drive cross functional initiatives that improve D2C experience

  • Partner with THE WELL Digital team and Digital Marketing Manager to recommend optimization opportunities tied to growth marketing across digital platforms

  • Own marketing channel development, produce the testing roadmap for 3-5 new platforms and execute on tests

  • Effectively manage budget to business goals and financial targets


 

KEY TRAITS: 


  • 5+ years of experience in eCommerce, with a deep focus on acquisition, retention and life cycle

  • Familiarity with performance tracking, measurement and attribution

  • Deep knowledge of Google Analytics

  • Proven marketer who understands and has worked across the full D2C marketing funnel

  • Highly analytical, structured thinker who is able to glean clear, salient ideas from complex information and effectively communicate them to stakeholders

  • Solutions-oriented, with a strong attention to detail and ability to work efficiently, prioritize and manage multiple projects under tight deadlines

  • Excited at the prospect of helping develop structure around something new

  • Highly organized “doer” with an exceptional ability to multitask, who will take initiative and execute

  • Comfortable working both independently and collaboratively

  • Prior experience in a start-up or similar environment

  • Equally comfortable powering through Excel models as you are crafting creative presentations

  • Possess enthusiasm, creativity, an entrepreneurial spirit and a growth-mindset

  • Knowledge of affiliate and influencer marketing and industry best practices

  • Experience in Health & Wellness industry is a plus 

  • Experience with Klaviyo for email and text marketing is a plus