OUR STORY:
THE WELL is your complete ecosystem for wellness. We bring together Western doctors and Eastern healers to collaborate and create best-in-class healing spaces, innovative products and educational programs that empower you to take greater agency for your health. At THE WELL, your health is integrated, proactive and personalized.
THE WELL: welcome to wellness
ABOUT YOU:
THE WELL is looking for a Digital Product Manager to oversee our ecommerce and marketing website experiences. The ideal candidate will have product management experience at an ecommerce company working closely with engineering and marketing. The Digital Product Manager will be responsible for implementing new features across our website and CMS to deliver a seamless customer experience while simultaneously increasing conversion, AOV, and revenue. You must be comfortable working with a variety of stakeholders and working in an ever-evolving fast paced environment.
THE OPPORTUNITY:
Partner cross-functionally with design, engineering, marketing, product development and operations to define business requirements for all site updates and ecommerce product launches
Define a roadmap of website and ecommerce updates and optimizations, including design and functionality enhancements for both end-users and backend CMS users
Lead end-to-end project/product management, from concept development and design to implementation through to post-mortem analysis
Conduct market research, user research, and user testing that inform product requirements.
Oversee our Shopify platform as well as manage our 3rd party Shopify integrations including but not limited to our subscription engine (ReCharge) and communications platform (Klaviyo)
Lead and execute initiatives, such as building and updating content structures in our CMS platform, developing templates, new page designs, and website funnel features to deliver a seamless and intuitive user experience
Work closely with the Director of Digital Product to help inform the overall digital product strategy and roadmap
Define KPIs for all initiatives, build reporting requirements for the development team, QA reporting implementation, closely monitor analytics, and update stakeholders on product success
KEY TRAITS:
3 - 5+ years experience in digital product and eCommerce
Experience with Shopify
Experience with CMS structuring and development
Comfortable managing an agile development process
Superb communication skills and patience with others
Self starter with leadership skills to motivate a team
Passionate about UX and a strong advocate for end users
Empathy for backend users and their work flows