Our Story:

THE WELL is a modern membership-based wellness club designed for busy urban professionals. We recognize both the benefits of Western medicine and the wisdom of Eastern healing and have built a science-backed ecosystem for wellness. Our integrative medicine doctors, health coaches and skilled practitioners work together under one roof to build customized plans uniquely suited to each member and their goals. Opening summer 2019, the 18,000-square-foot club includes a full-service spa with steam and sauna, an organic restaurant and vitamin bar, reflexology lounge, yoga and meditation studios, private training gym and classroom with innovative weekly programming. At THE WELL, your health is integrated, proactive and personalized leading to a more balanced you. 

THE WELL: welcome to wellness


• Accountable for the overall planning, leadership, and direction of digital product strategy and deliverables

• Work with product, marketing and engineering teams to develop strategy for digital products and  manage high growth revenue pipeline and targets

• Collaborate regularly across practices including, health, wellness services, technology, retail and consumer products

• Proactively communicate timely updates of project status, milestones and barriers to the account teams

• Develop integrated revenue and growth strategies to acquire and keep customers and digital members

• Manage digital projects from inception through to completion

• Work with developers and product teams to produce digital deliverables

• Produce project deliverables in-line with agreed upon timelines

• Develop measurement plans with customized KPI necessary to track big picture success and alignment with strategy

Skills and Equivalent Experience

• At least 8 years of experience in in a senior digital strategy role

• Deep understanding of digital product, digital growth strategies as well as the marketplace and current trends in digital marketing, growth marketing, adoptions 

• A proven track record of developing actionable and profitable strategies that also drive business growth and brand equity

• Excellent analytical skills, problem-solving and quantitative skills

• Ability to innovate and develop creative solutions to complex problems

• Ability to motivate and manage cross practice teams that are not direct reports

• Strong emotional intelligence, verbal and written skills with the ability to take complex ideas and distill them down into digestible concepts

• Manage internal stakeholder to set expectations appropriately and deliver on those expectations

• Strong understanding of how to build out compelling, provocative and aesthetically appealing PowerPoint or Keynote decks

The ability to accurately scope and budget projects and manage timelines

Key Traits:

Aligned with THE WELL mission and enthusiastic about the role technology will play play in realizing that mission

Entrepreneurial and risk-oriented, with an understanding of the dynamics of small, high-growth companies and an ability to thrive in a rapidly changing environment

Confident and experienced decision-making, comfortable with making trade-off’s and communicating decisions to partners

Strategic, big picture thinker who can push the product team to think boldly and creatively without losing sight of the finer details

Energized about solving complex, ambiguous problems 

Deep collaboration skills and high EQ