Our Story:
THE WELL is your one-stop shop for wellness. We integrate modern medicine and ancient healing, focusing on whole-person care. Our services, products and experiences address the physical, mental and spiritual aspects of well-being to help you feel your best. 

We started THE WELL to help you make wellness part of your every day — whether it’s kicking off a meditation practice or tackling a chronic health condition. Whatever your path may be, we’re here to guide you.

 

THE WELL Bay Harbor Islands : 

Tucked away on Bay Harbor Islands and perfectly removed from the hurried pace of Miami, THE WELL Bay Harbor Islands is the first of its kind — a place where you can live, work and play with wellness. With 13,000 square feet of best-in-class amenities, this premier fitness and wellness destination includes a restorative Bath House featuring Miami's first caldarium, a halotherapy steam room and an innovative Infrared and Sound Dome, vitality treatment rooms, state-of-the-art movement and fitness studios with daily programming and fresh juice and organic snack bar. Whether you live in The Residences, work in The Offices or are a guest or member at The Club, THE WELL Bay Harbor Islands is designed to put wellness at the center of your life, creating the time and space to disconnect, slow down and to refocus on what matters most: your well-being.

Location: Remote, Occasional on-site presence at THE WELL Bay Harbor Islands

1177 Kane Concourse, Bay Harbor Islands, FL 33154

The Role:
We’re seeking a strategic, highly organized and community-minded Marketing Manager to execute local marketing initiatives that drive membership growth and retention, boost a la carte service revenue and deepen engagement with both members and residents through thoughtfully curated events, activations and partnerships. 

This role will report into the General Manager at The Club, working closely with Sales, Operations and Health & Healing teams. The role will also collaborate heavily with Home Office Brand and Marketing teams.

This is a hands-on role for someone who knows how to localize a luxury brand with care and precision, and can balance day-to-day execution with cross-functional collaboration. We're seeking a candidate who is a self-starter and enjoys working in a fast-paced entrepreneurial environment.

This is a remote, but Miami-based position that requires the ability to be in-person regularly pre-opening to oversee the successful implementation of key events and strategies, and in-person at THE WELL Bay Harbor Islands regularly once The Club is open.

The Responsibilities:

Marketing Strategy & Execution

  • Localize and implement marketing strategies that support member acquisition and retention goals, as well as goals related to a la carte services and F&B

  • Concept and execute dynamic local marketing plans inclusive of advertising, email campaigns, local events, programming, PR, social and sponsorship

  • Support the execution of any paid marketing or CRM/email initiatives as aligned with Home Office Marketing and brand level Sales & Marketing Planning Calendar

  • Contribute to brand level Sales & Marketing Planning Calendar to inform local events, priorities and activities

  • Create content plan and oversee photoshoots (in coordination with Home Office)

  • Liaise with Brand Team for campaign rollouts and asset delivery

  • Manage website content and ensure it is up to date with the latest information

  • Monitor and analyze digital marketing performance metrics (e.g., website traffic, email open rates, social media engagement) to inform local strategy and report insights to the Home Office

  • Manage the local marketing budget with support of SVP Brand & Marketing, ensuring optimal allocation of resources for events, partnerships and promotional activities, in alignment with overall business objectives

Partnerships, Events & Community Engagement

  • Source and vet local partnerships that enhance experience and/or drive revenue

  • Establish relationships and represent THE WELL in the local community to build awareness and affinity

  • Collaborate with the Director of Experiences at Home Office to develop co-marketing opportunities and partner activations

  • Ideate and support the execution of on-site events and activations for members and residents

  • Track and analyze event performance, sharing learnings and recommendations for future initiatives

Brand Stewardship & Cross-Functional Collaboration

  • Maintain and enforce brand standards in all local marketing materials and communications, collaborating with the Home Office to adapt assets appropriately

  • Ensure brand alignment across all event communications, collateral and promotional efforts

  • Serve as the local brand voice in collaboration with the Brand Team across social, PR and creative

  • Partner closely with the Membership Sales Manager to support lead generation and nurture strategies

  • Ensure that the guest experience across marketing and programming touchpoints reflects THE WELL standards of care and excellence

Qualifications required: 

  • Bachelor's degree in Marketing, Communications or related field — or equivalent on-the-job experience

  • 4–6 years of experience in marketing, ideally in hospitality, wellness, or lifestyle brands

  • Strong project management and organizational skills

  • Excellent written and verbal communication skills

  • Experience working cross-functionally with creative, sales and operations teams

  • Passionate about wellness and community-building

  • Proactive, entrepreneurial and resourceful — able to work both independently and collaboratively

  • Familiarity with Adobe Creative Suite, Keynote, Canva and similar tools for light asset adjustments a plus

  • Event marketing or local partnerships experience a strong bonus

This job is currently not open for applications. Would you like to see our other open positions?