Partner Marketing Manager
Location: Remote within the U.S.
Job description
BrightPlan is an unique opportunity for accelerated career development and a chance to truly make a difference in your role. CEO Marthin De Beer has successfully led the growth of multiple $1B+ businesses within emerging markets at Cisco Systems and has surrounded himself with proven high-growth leadership and purpose-driven team members in this emerging wellness market.
What does BrightPlan do? With the pandemic surfacing the importance of an employer's role in supporting the mental health of their employees, organizations have identified at the heart of mental wellness and holistic health challenges is financial stress. This negatively impacts employees’ productivity. BrightPlan helps employers demonstrate their commitment to their employees' overall wellness by providing financial education, technology and advisors to help support their employees on the journey to financial wellness. With a mission of providing financial wellness to everyone everywhere, BrightPlan is uniquely supporting employers across the globe!
Our Growth Team is tasked with growing BrightPlan in this emerging market. While structurally aligned under marketing, every GTM team works collaboratively in building strategic partner pipeline and supporting strategic sales execution. The focus of this role is to help drive new and existing partners' success through enabling referral relationships. Our partners ability to articulate what BrightPlan does and why it matters is core to our aspirational goal of bringing financial wellness to everyone.
Key Responsibilities:
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Execute a strategic GTM plan for establishing BrightPlan’s existing and growing partner ecosystem and drive results
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Build out-of-the-box partner campaigns to drive engagement and enable more brand awareness and more co-marketing programs to accelerate rep relationships and create more referrals
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Build out-of-the-box campaigns for partner’s customers & prospects to leverage and drive awareness/education regarding financial wellness
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Support defining and enabling handoff between new channels and existing channel teams to accelerate productivity and results.
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Support the build of needed content and assets for campaigns, webinars, events, the website, social media, etc.
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Drive cross-functional collaboration and ownership over partner data in SFDC. Analyze and provide key insights to enable the field.
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Communicate updates, needs, and successes to internal and referral partner stakeholders
Qualifications
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Bachelor's degree with a preference in Business, Marketing, Communications, or a related field.
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5+ years of experience in go-to-market partnership roles preferably with benefit broker experience and/or strategic enterprise partnership enablement.
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A purpose-driven self-starter who desires to make an impact by growing a company.
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A team player attitude with a strong desire to contribute to a collaborative, positive and purpose-driven work environment.
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Exceptional communication skills, both written and verbal, with the ability to engage and persuade at all levels of an organization.
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Strong organizational and time-management skills, with a proven ability to prioritize tasks and manage a busy workload.
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Proficiency in leveraging go-to-market tech stack to execute business plan: Marketing automation, CRM software, sales engagement platforms (preferably including Salesforce and Hubspot).
Why Join BrightPlan?
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Competitive salary and performance-based incentives
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Comprehensive benefits package including health, dental, and vision insurance, and retirement savings plans.
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Opportunity to work remotely.
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A vibrant, inclusive company culture that values innovation, teamwork, and continuous learning.
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Extensive opportunities for professional growth and development within a rapidly growing company.
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Be part of a mission-driven organization that is passionate about making a positive impact on the world.