Our marketing team plays a critical role in our mission. If you love crafting a compelling strategy to drive company growth, we want to hear from you.
BrightPlan partners with employers to help employees achieve financial wellness through digital goals-based planning, tailored education, and access to fiduciary advisors. Studies show that over 50% of employees in the workplace are stressed about finances, and employers are stepping up to alleviate that concern.
BrightPlan guides each employee to identify their unique financial goals and creates a plan to achieve them. Personalized advice sets employees up to become and stay financially well. With tailored financial education, employees better understand and maximize corporate benefits, increasing employee engagement and retention.
As our Enterprise Marketing Manager, you will create and execute strategies and campaigns to develop our pipeline of enterprise customers. Our ideal candidate will have experience in a B2B technology company marketing to an enterprise audience, with a strong content background and an ability to thrive on the variety that comes with being a on a small team.
In this role you will have a hand in all our marketing initiatives, including our website, original content, sales enablement materials, social media, digital marketing, and market research. If you enjoy a fast-paced, energetic startup environment and want to put your mark on a company from the early days, this is the opportunity for you.
Why Work Here? Awesome team, Experienced Leadership, Exciting Mission, Competitive Salary, Annual Bonus, Generous Equity, 401k Employer Contribution, Flexible PTO, Option to Work from Home 3 days a week
Responsibilities
Collaborate with the executive team to continue to define our brand voice and act as the lead copywriter for all brand and sales materials
Partner with our Sales team to plan the right mix of sales enablement materials (case studies, datasheets, whitepapers, etc.), and take the lead in creating or contracting the creation of those materials
Develop and manage a content strategy that employs a mix of freelance and in-house contributors to position BrightPlan as a thought leader in our industry
Oversee website messaging and content
Plan and manage sponsorships, setup, and speaking opportunities at industry conferences
Gather and analyze market intelligence to influence our marketing content, sales messages, and product development
Work with the executive team and internal and external resources to achieve key goals.
Qualifications
5+ years of experience in a B2B Enterprise Marketing role in the technology space
Experience writing and producing long and short form marketing content
Attention to detail and strong task and project management skills
Superb written and verbal communication skills
Experience managing events and conference sponsorships
Thrives working in a dynamic startup environment, switching between working independently and collaborating with team members
Experience marketing to HR and knowledge of the Benefits space a plus
Experience:
Marketing in a B2B technology company: 3 years (Required)
Marketing: 5 years (Required)
We need you to be local to Silicon Valley / San Francisco Bay Area and eligible for employment by any employer in the U.S. We are not accepting agency referrals.