Position: Marketing and Digital Communications Manager

Reports To: Director of Marketing

Location: Santa Monica, CA

 

Upgrade Labs is…

the world’s first Biohacking Health and Fitness Facility. Our objective is to radically improve our members’ mental and physical performance. We use state-of-the-art biohacking equipment and data driven technology along with trained "Biohack Technicians" to enhance our members' health from the cellular level. Our team is comprised of people who are passionate about helping others feel better, think smarter, and become UNSTOPPABLE.

 

Our Marketing and Digital Communications Manager will…

  • Own all customer life cycle communication across email, text and messaging with a focus on member retention, engagement and new member acquisition
  • Lead the strategy and execution of all digital communications while becoming a key voice of the brand
  • Drive our consumer customer communication strategy, iterate on existing campaigns, and develop new campaigns based on user lifecycles and company OKRs
  • Look at the future of communication and be an evangelist of which communications platforms (apps, text, chatbots) we need to engage with our customers 


Key Responsibilities of the position…

  • Develop and execute all consumer email, text, and messaging campaigns
  • Manage and build segmented/personalized customer databases
  • Analyze performance and regularly share results
  • Copywriting and working with creative team to develop creative concepts, templates and designs
  • Monitor and maintain email deliverability and file health following CAN-SPAM regulations. For other technologies, such as text messaging, ensure all programs are compliant with relevant laws
  • Work closely with the marketing, customer service, and Labs teams on calendar planning, project prioritization and performance tracking

 

Qualifications are…

  • Stellar writing and communication skills
  • 5+ yeas of email marketing experience with demonstrated experience in consumer lifecycle marketing
  • Experience working with ESPs and marketing automation platforms, preferably Hubspot
  • Ability to function autonomously
  • Experience with fitness based platforms such as MBO, Club Ready, Zenoti or similar is a major plus.
  • Membership/subscription and health/wellness/fitness experience are also a plus
  • Understanding of how storytelling impacts people in different parts of their customer journey
  • Ability to solicit feedback, accept input and analyze success/failure

 

Does this describe you

  • Conduct yourself in a professional manner and take pride in interpersonal skills and emotional intelligence
  • Able to work in Santa Monica, California
  • Handle sensitive situations and confidential information with the utmost care
  • Strong attention to detail
  • Responsive to the needs of your team 

 

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the position's scope and function in the company.

Upgrade Labs is an Equal Opportunity Employer