The Pat Tillman Foundation (PTF) unites and empowers remarkable military veterans and spouses as the next generation of public and private sector leaders committed to service beyond self. Inspired by Pat Tillman, who proudly put his NFL career with the Arizona Cardinals on hold to serve his country, family and friends established the Pat Tillman Foundation following Pat’s death in April 2004 while serving with the 75th Ranger Regiment in Afghanistan. Over the last 15 years, the Pat Tillman Foundation has supported 695 Tillman Scholars as they’ve furthered their education and increased their professional impact in the world.
The Content Marketing Manager is a full-time position within the Department of Marketing. Working with the Director of Marketing, they will help develop and execute content marketing strategies to advance both the stories of our Tillman Scholar community and our foundation’s mission and values, engaging audiences in supporting our programs and events across multiple platforms.
We seek a motivated, multi-talented marketer who is interested in working in a fast-paced, dynamic environment with wide-ranging responsibilities and opportunities for growth and advancement. This position reports to the Director of Marketing is based in Chicago, or New York City. Some routine travel is required.
We understand that people gain skills through a variety of professional, personal, educational, and volunteer experiences. If you believe you have the skillset to succeed in this role, regardless of industry, we encourage you to apply.
Who You Are
The ideal candidate will have the following professional and personal qualities, skills, and characteristics:
Storyteller. You understand that people connect with stories differently based on who they are, where they are and what they’re doing. You enjoy finding the right story to share with the right person in the right way that motivates connection and action.
Driven and adaptable. You want to leverage skills you’ve built over 5 years of experience in marketing or communications that show effective storytelling skills and developing leadership and expertise.
Collaborative. You find energy in working with others and look forward to partnering within your department or on cross-functional teams to lead and achieve results together.
Inspired and inspirational. You are moved by the selfless sacrifice of our country’s veterans and their families, even if you didn’t serve personally. You love working with people and know how to excite them about the opportunities to engage with the PTF’s work. You love brainstorming to come up with big, inspiring ideas.
Results- and data-driven. You are driven by results and informed by data. You use data to make decisions and translate strategy into action, and you want to apply your analytical skills to increase audience engagement and conversion.
Humble (with a sense of humor). You love getting your hands dirty and know that a sense of humor, when everything is happening at once, will get the project done and contribute to a resilient team.
Passionate. You care about making a difference in the world, and want to support veterans and military spouses working at an impactful level across sectors including health, law, business, policy, academia, government, and defense. You want to come to work and feel inspired every day. You want to change the world.
What You’ll Do
Work with the Director of Marketing to develop and execute a multichannel marketing strategy, building a content marketing ecosystem that grows brand awareness and donor acquisition, amplifying our mission and the stories of Tillman Scholars to new and existing audiences.
Assist in creating new content, ranging from blog posts to social media, annual reports, email nurture streams and TED-style video presentations.
Help develop and manage a functional content calendar for each channel, segmented by audience. Ensure project timelines are met and that the end results showcase our brand. Optimize existing content tracks, including online, social media, email, press releases, mobile, video, print and in-person.
Ensure that all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content.
Help develop an SEO strategy, identifying keywords and executing search optimization strategies to improve our organic reach and grow engagement.
Build and send out email campaigns to support PTF engagement efforts, identifying opportunities to engage new audiences, as well as Tillman Scholars, current and lapsed donors, applicants and the military community. Implement testing strategies, including A/B testing tools and beyond, to increase engagement rates with critical audiences.
Collaborate with internal and external thought leaders, including Programs staff and Tillman Scholars, to identify and produce cross-channel storytelling that advances our organizational mission and engages our communities with a focus on our values and leadership development.
Work with Development staff to support efforts to acquire new donors, retain and engage existing donors and reactivate lapsed donors, developing strategies for both major gifts and individuals.
Track and measure marketing analytics to identify trends and guide marketing decisions. Measure campaign outcomes and maintain dashboards to help evolve organizational and marketing strategies.
Establish workflow for requesting, creating, editing, publishing and retiring content.
Help staff PTF activities and events as well as assist the Director of Marketing as needed with related initiatives.
The Pat Tillman Foundation is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBTQ+, and other underrepresented applicants.