POSITION: Communications Manager

CLASSIFICATION: Full time – 40 hours, non-exempt

REPORTS TO: Director of Community Impact

POSITION START: June 2024

WORK SCHEDULE: In Person Tuesday – Saturday 8:30am- 5:00pm (subject to change based on program needs)

COMPENSATION: $32- $34/hour

 

ORGANIZATIONAL MISSION

A Sense of Home ( ASOH) strives to prevent homelessness by creating first-ever homes and a community for youth aging out of foster care. 50% of those struggling with homelessness are former foster youth. The homeless crisis can only end through prevention.

 

DIVERSITY EQUITY AND INCLUSION

ASOH is committed to diversity, equity, and inclusion and strongly encourages people of color, women, LGBTQ+ individuals, and those with protected class backgrounds to apply. We value the individuals that we hire and look forward to creating a positive work environment for all identities.

 

OUR COMMITMENT

We are committed to not only provide a diverse and inclusive workplace, but we value the health and wellbeing of our team members. ASOH offers 100% paid health and medical benefits to employees, along with generous paid sick and sick vacation time. We also believe in providing a workplace that fosters advancement and professional development for all employees, conducting our day-to-day business practices accordingly.

 

HISTORY AND CONTEXT

ASOH began as a random act of kindness, when the founders Georgie Smith and Melissa Goddard saw an injustice and acted upon it. They noticed that young people exiting foster care had overcome the odds against them, achieved securing a roof over their heads, only to be forced to sleep on cold bare floors, and struggle without fridges, stoves, lighting, a table to eat from nor study off of. The lack of means to make a space a home is a significant inequity that has proven to hold back those working and studying hard to overcome the challenges of the world and create a better future for them. Since then, ASOH has grown into a caring community of skilled staff and dedicated volunteers, providing much needed resources to over 375 former foster youth and their children annually. 

 

A UNIQUE SPACE AND OPPORTUNITY FOR LEARNING AND HEALING FOR ALL

We are committed to action for impact and won’t stop learning, listening, growing and serving. We are committed to evolving our work and model to ensuring we always:

  • Evolve how we achieve our goals and deepen the impact
  • Listen to those we serve
  • Partner with organizations that uplift marginalized communities
  • Find and implement new tools in our programs that overcome unique barriers to healing
  • Amplify more BIPOC (Black, Indigenous and People of Color) voices
  • Ensure a safe, inclusive, diverse workplace for employees, volunteers, donors, and those we serve
  • Integrate social justice and public health scholars in the development of our organization

 

POSITION PURPOSE

ASOH seeks a motivated self-starting professional who will learn all aspects of the ASOH program and implement all aspects of the organizations’ Digital Marketing strategy and needs. A member of the Development Department, the Communications Manager (CM) will report directly to the Director of Community Impact to implement all fundraising strategies and further advance the ASOH mission.  ASOH looks for a CM with passion and experience who can amplify the story and mission of ASOH to propagate human connection, unity, and hope as well as being ready, willing and able to handle any aspect of the model, at any given time.  

 

RESPONSIBILITIES

The Communications Manager (CM) is directly responsible for the following duties:

 

Social Media: ASOH utilizes social media platforms to reach and engage audiences and as a fundraising tool. IG has been its priority. The CM will expand upon the ASOH IG content and create strategies for Youtube and TikTok. ASOH posts in a limited way on Facebook . The CM will create an ASOH Community on Facebook and look to create sub-groups . ASOH posts in a limited way on LinkedIn and the CM will look to do more. The CM will manage a robust social media calendar, and actively post ASOH’s content across all social media platforms, targeting specific audiences on each.

 

Content Creation: The CM develops engaging content tailored to each platform's audience and format. This requires building content from video and photo footage as well as utilizing assets from the graphic designers to create Reels, Stories, Tiktok videos, Posts, YouTube videos, and IG Live. The CM is also responsible for capturing content of donations coming in or needed at the ASOH warehouse, volunteer activities at the warehouse, youth activity at the warehouse, and any offsite events where ASOH is present in the community.

 

Influencer Collaborations: The CM will create assets to provide to ASOH influencer champions to reach and resonate with target audiences.

 

Community Engagement: The CM will tag and comment and harness captions and shares — to build and nurture its community through interactions and discussions.

 

Social Media Advertising: The CM will pitch a clear strategy to leadership and implement running paid ad campaigns on specific social media platforms.

 

Content Management: The CM will upload completed content to the ASOH platforms, adding music, captions and other App functions, creating approved captions with accompanying hashtags, links and ensuring all appropriate parties are tagged.  Posting is implemented in accordance with the already established:

  • The ASOH Content Schedule
  • The ASOH Strategic Content Plan
  • The ASOH Strategic Marketing Plan
  • ASOH Content Guidelines
  • ASOH Brand Guidelines
  • ASOH Filmmaker Guidelines

 

Amplifying the content: The CM will be responsible for increasing followers, subscribers and engagement on all platforms.

  • Increase IG followers
  • Increase subscribers on YouTube
  • Increase ASOH’s presence on TikTok

 

Managing the ASOH Resource Instagram: https://www.instagram.com/asohresources/

  • Creating graphics for resources, engaging with alumni, and connecting with partner organization to ensure that relevant and timely resources and opportunities are being shared.

 

Digital Marketing: As part of ASOH’s strategic fundraising efforts, digital marketing plays a key role in communicating our mission and achieving our organizational goals.  

 

Website: The CM Provide support with direction for website updates related to fundraising campaigns, in-kind donations, and other relevant updates.

 

Email Marketing:  ASOH engages its community through targeted email campaigns and newsletters. The CM will created and manage all e-communications, including creating e-signatures for enhanced engagement. They will also be responsible for updating and managing the various distribution lists.

 

PPC (Pay-Per-Click) Advertising: ASOH has only recently begun placing ads on limited videos on YouTube.  The CM will expand on this, targeting specific audiences to help raise awareness and funds.

 

Crowd Funding and Digital Tool-kits: ASOH uses Just Giving as a crowd funding platform for its community to raise funds for their own campaigns. Additionally the organization itself embraces Just Giving for at least two campaigns per year (Mother’s Day Campaign  and Holiday Giving , as well as for matching campaigns). ASOH provides a digital took for supporters to create their own campaigns and share their own story. The CM creates and manages all aspects of the campaigns.

 

Fundraising: The CM is responsible for elevating the organization's storytelling and marketing to advance the organization’s awareness and fundraising goals. Fundraising goals are accompanied with each marketing campaign and event. The ability to inspire and ensure the story resonates with the target audience is reflected in the amount raised per event and/ or campaign.

  • Design and create marketing materials for print and web
  • Design and create communications materials needed for events, including signage, slideshows, branded items, and more.
  • Create innovative fundraising campaigns utilizing marketing and advertising tools.

 

Events: The CM supports event in various capacities depending on the type of event and the needs. Responsibilities at events may include:

  • Capture photos and video at the event
  • Scheduling and managing contracted videographers, editors, photographers for events
  • Editing video footage and photos to create videos for pre and post event
  • Creating shot lists for events
  • Post on social media during event, including amplifying event attendees into an engaged follower of ASOH’s social channels.
  • Support with media relations pre and post events, as well as during events when requested.
  • Support with other event needs including but not limited to event set-up and take down, volunteer guidance, donor engagement, and public speaking to groups of 12 or more volunteers.

 

Administrative:

  • Swift content and assets storage in the cloud on Dropbox (this includes storing after the delivery of all assets from videographers, photographers and graphic designers.
  • Archiving all posts and organizing them by subject matter.
  • Review all footage and stills and ensure they are catalogued and labeled.
  • Responding to inquiries via social media
  • Basic office/ warehouse administrative tasks

 

Duties and responsibilities may be added, deleted, modified or changed at any time at ASOH’s discretion. Changes may be made formally, informally either verbally or in writing.

 

EDUCATION/EXPERIENCE

  • Bachelor’s degree preferred.
  • Several years in content creation and digital marketing in work experience and education
  • Social Media--Instagram, YouTube and TikTok
  • Competent in administrative tasks and working with diverse populations.
  • Capable on Adobe, Canva, Editing suites, Excel, PP, Word, Constant Contact, 74WPM, all social media platforms and creating graphics
  • Organization of one’s time with a keen eye to organize others.

 

ESSENTIAL JOB FUNCTIONS

  • Working with computers, cameras, scanners, phones, and printers
  • Using various software including client database software, cloud based software such as Google Drive, Zoom, DropBox, Adobe, Canva, Constant Contact, Hootsuite, and more.
  • Communications over the phone, virtually and in person with persons outside the organization, supervisors, peers, etc.
  • Organizing, planning, and prioritizing work
  • Making decisions and solving problems
  • Processing information and verifying accuracy of data
  • Establishing and maintaining interpersonal relationships
  • Assessing the qualities of things, services, or people
  • Performing administrative activities
  • Documenting/recording information and maintaining logs
  • Evaluating information to determine compliance with standards/policies
  • Estimating the quantifiable characteristics of products, events, or information

 

KNOWLEDGE AND EXPERIENCE RQUIREMENTS:

  • Social Media, Content Creation, Storytelling, Marketing and Filmmaking.
  • Shared Media and Data Management: Comfort with WeTransfer, Dropbox and Google Drive for data/content management
  • Analytical Skills: Ability to process and analyze vague, abstract verbal and written instructions. Ability to visualize and assess abstract ideas and develop structured plans for implementation of marketing plans. Ability to read, analyze complex documents, and communicate analysis in oral and written form.
  • Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.  Ability to deal with problems involving several concrete variables in standardized situations.
  • Communications: Requires public speaking, phone conversations, use of email, writing letters and memos, face-to-face discussions and presentations with individuals or teams and contact with others
  • English Language - Strong knowledge in reading, writing and speaking of the English language including excellent knowledge of spelling, rules of composition, and grammar. Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence.  Ability to speak effectively before groups of customers or employees of the Company.
  • Customer and Personal Service: Knowledge of principles and processes for providing superior customer and personal services. This includes recipient, donor, corporate partner, and staff needs’ assessment, meeting quality standards for services, and evaluation of satisfaction.
  • Administration and Management: Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, and coordination of people and resources.
  • Mathematical Skills: Ability to create templates and formulas in Excel, add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Computers and Electronics: Strong working knowledge of Excel, Google Apps, email, social media networks, computers, smartphones, equipment, graphics software and CRM systems.
  • Clerical Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, and other office procedures and terminology.

 

WORK ENVIRONMENT

  • Lifting and moving - Requires ability to lift, move, transport, and stage furniture and other home goods sometimes more than 25 pounds.
  • Body positioning - requires using hands to handle, control, or feel objects, tools or controls and prolonged periods of standing and/or sitting
  • Competition - requires competition or awareness of competitive pressures
  • Conflict - requires dealing with potentially unpleasant, angry, or discourteous people, including conflict situations
  • Impact of decisions - requires making decisions that impact the results of co-workers, vendors, sponsors, donors, volunteers, or the company
  • Opportunity to make decisions without supervision - Requires making decisions that affect other people, the financial resources, and/or the image and reputation of the organization
  • Level of challenge - requires being exact or highly accurate. Also requires repeating the same physical activities or mental activities over and over - often with freedom to determine tasks, priorities, and goals
  • Pace and scheduling - requires meeting strict deadlines and adhering to tight timelines
  • Personal Interaction - requires work with external individuals, organizations, businesses, or the public. Also, requires coordinating or leading others in accomplishing work activities and work with others in a group or team
  • Responsibility for Others - Includes responsibility for work outcomes, results, and safety of others

 

WORK SETTING

  • Requires working in office space as well as warehouse space in cold or hot conditions as well as outdoors in hot, cold, wet, humid and/or dry conditions. Work is often performed in recipients’ homes. Also, requires ability to climb stairs or hills at times while lifting. Work is often performed in warehouse settings with tight spaces for travel/access. Requires ability to lift, reach, hold and move heavy items, at times onto and from shelving units.

 

ACKNOWLEDGEMENT

Your employment relationship is and is intended to be at will.  This job description contains the entire agreement between you and A Sense of Home as to the duration of your employment and the circumstances under which your employment may be terminated. Nothing contained in this, or any other materials generated by A Sense of Home or its employees, or any statement made by any employee of the organization, shall require the company to have “just” or “good cause” to terminate the employment relationship or to change the terms and conditions of your employment. Notwithstanding any disciplinary procedures or A Sense of Home rules or regulations, either you or A Sense of Home may terminate the employment relationship at any time, for any reason, with or without cause or prior notice. Further, A Sense of Home can demote, transfer, suspend or otherwise discipline an employee in its sole and absolute discretion.  Nothing in this job description, or any other personnel documents creates or is intended to create a promise or representation of continued or indefinite employment or employment for a specific term, in a specific position, or at a specific rate of pay, or to prohibit A Sense of Home from terminating you for any reason even if previously agreed that such a reason would not result in termination. 

 

I also understand that A Sense of Home has the right to change the compensation, assignments, duties, responsibilities, or geographical location of my job at any time, with or without cause.

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