Job Title: Director of Marketing

Department: Administration

Reports To: Executive Director

FLSA Status: Exempt

SUMMARY

The Director of Marketing is responsible for building and maintaining Assisted Living

occupancy through the implementation of a facility marketing plan and application of sales

techniques.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may

be assigned.

 Generates new business and maintains existing business

 Creates, facilitates and executes marketing plan

 Consults with prospective residents to evaluate move-in readiness

 Coordinates and schedules assessments

 Develops and communicates regular reporting to leaders

 Develops and administers marketing database that includes prospect and client

information

 Identifies new markets

 Develops pricing strategies, balancing firm objectives and customer satisfaction

 Provides marketing advice to organizational units

 Forecasts anticipated market sales

 Develops and implements methods and procedures for monitoring work activities, such

as preparation of records of expenditures, progress reports, etc., in order to keep top

management informed

 Promotes satisfactory customer relations

 Maintain HIPAA compliance; confidential residence information, confidential company

information

Supervisory Responsibilities:

Carries out supervisory responsibilities in accordance with the organization's policies and

applicable laws. Responsibilities include interviewing, hiring, and training employees; planning,

assigning, and directing work; appraising performance; rewarding and disciplining employees;

addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty

satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or

ability required. Reasonable accommodations may be made to enable individuals with

disabilities to perform the essential functions.

Education and/or Experience:

 Bachelors degree (B. A.) from four-year college or university; or one to two years related

experience and/or training; or equivalent combination of education and experience

 CPR certification; AED certification

Communication Skills:

 Ability to read, analyze, and interpret the most complex documents

 Ability to respond effectively to the most sensitive inquiries or complaints

 Ability to write speeches and articles using original or innovative techniques or style

 Ability to make effective and persuasive speeches and presentations on controversial or

complex topics to top management, public groups, and/or boards of directors

Mathematical Skills:

 Ability to calculate figures and amounts such as discounts, interest, commissions,

proportions, percentages, area, circumference, and volume

 Ability to apply concepts of basic algebra and geometry

Reasoning Ability:

 Ability to define problems, collect data, establish facts, and draw valid conclusions

 Ability to interpret an extensive variety of technical instructions in mathematical or

diagram form and deal with several abstract and concrete variables

Computer Skills:

 Microsoft Office Suite

 Google docs

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an

employee to successfully perform the essential functions of this job. Reasonable

accommodations may be made to enable individuals with disabilities to perform the essential

functions.

 While performing the duties of this job, the employee is constantly required to sit and use

hands to operate telephone, type and operate computer and mouse. The employee is

frequently required to talk, hear, and bend and twist neck. The employee may

occasionally lift and/or move up to 10 pounds and rarely lift and/or move up to 25

pounds. Specific vision abilities required by this job include close vision and distance

vision.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee

encounters while performing the essential functions of this job. Reasonable accommodations

may be made to enable individuals with disabilities to perform the essential functions.

 While performing the duties of this job, the employee is in a typical office environment.

The noise level in the work environment is usually moderate, but occasionally noisy.