Title:  Marketing Specialist

Status: Full-time

Location: Hybrid - McLean, VA

Department: Marketing

Salary: $60,000 - $65,000 annually

 

About Muslim Aid USA

Muslim Aid USA (MAUSA) is a faith-based international relief and development organization working across 15+ countries to alleviate suffering caused by poverty, disaster, conflict, and systemic inequality. We serve communities through humanitarian aid, long-term development programs, and seasonal campaigns rooted in compassion, justice, and service to humanity—regardless of background or faith.

Position Summary

The Marketing Specialist will serve as the primary in-house driver of digital and print marketing efforts to increase visibility, grow audience engagement, and support donor acquisition and retention. This role blends strategic planning with hands-on implementation across multiple platforms, including social media, email, website, and print. The ideal candidate is a creative, data-informed, and mission-aligned professional who can take initiative, collaborate cross-functionally, and contribute to a high-performing marketing function.

Key Responsibilities

Content Development & Storytelling

  • Write, edit, and publish compelling, mission-driven content for web, email, and social media

  • Collaborate with program and donor teams to develop case studies, impact stories, and donor appeals

  • Develop talking points, donor decks, and branded narratives as needed

Campaign Strategy & Execution

  • Plan and execute integrated marketing campaigns tied to seasonal appeals, emergency responses, and awareness days (e.g., Ramadan, Giving Tuesday, Dhul Hijjah)

  • Ensure campaigns align with organizational goals, donor segments, and brand voice

Digital Marketing & Social Media

  • Manage and grow MAUSA’s presence on Instagram, Facebook, X, LinkedIn, TikTok, and YouTube

  • Create and maintain social media calendars, write engaging copy, and coordinate basic graphic/video content

  • Monitor trends and analytics to optimize engagement and platform growth

Email Marketing & Audience Segmentation

  • Build and deploy emails using platforms like Mailchimp or Salesforce Marketing Cloud

  • Develop segmentation strategies to personalize donor and prospect messaging

  • Monitor open rates, click-throughs, and conversion metrics to inform content strategy

Website & SEO

  • Collaborate with web developers to keep content, blogs, and campaign materials current

  • Improve SEO performance using best practices and tools such as Google Analytics and Search Console

Brand Consistency & Visual Coordination

  • Maintain and apply brand guidelines across all digital and print materials

  • Coordinate with designers and creative vendors to produce high-quality visuals and multimedia assets

Analytics & Performance Reporting

  • Track KPIs and generate monthly performance reports for campaigns, social media, and email

  • Recommend improvements based on data insights and A/B testing outcomes

Desired Qualifications

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Journalism, Nonprofit Management, or a related field

  • 3+ years of relevant experience in marketing, preferably in the nonprofit or social impact sector

  • Strong portfolio showcasing digital campaigns, writing samples, or content strategies

Skills & Competencies

  • Excellent writing and editing skills, with strong attention to detail and tone

  • Familiarity with AI tools (e.g., ChatGPT, Claude) to increase efficiency and content generation

  • Proficient in Canva, Adobe Creative Suite, or similar design platforms

  • Experience using Salesforce (NPSP) or other CRM systems is a plus

  • Skilled in using Google Analytics, SEO tools, Meta Business Suite, and email marketing software

  • Highly organized, deadline-oriented, and collaborative team player

  • Strong understanding of Muslim communities and values is highly preferred

Additional Preferences (Nice to have but not required)

  • Proficiency in Arabic or Urdu

  • Video editing and short-form content creation (e.g., Reels, TikToks, Shorts)

  • Graphic design capabilities

  • Experience working with influencers, brand ambassadors, or public speakers

  • Experience managing paid digital media campaigns (e.g., Meta Ads, Google Ads)

Culture & Values Alignment

  • Deep alignment with MAUSA’s values of compassion, justice, accountability, transparency, and respect

  • Comfort working in a faith-informed organizational culture grounded in ethics and social responsibility

  • Appreciation for the role of culture, spirituality, and purpose in shaping organizational life

  • Humility, adaptability, and a commitment to building people-centered systems

Reporting & Compensation

  • Reports to: Marketing Manager

  • Type: Full-time, salaried

  • Salary: $60,000 – $65,000 annually, commensurate with experience and qualifications

  • This position is hybrid, based in McLean, VA

  • Benefits: Full benefits package available after a 2-month waiting period, including employer-paid health insurance, paid time off/sick leave, and retirement contributions to a shariah-compliant 401(k) through Saturna Capital

How to Apply

To apply, please submit the following by August 31, 2025:

  • Your resume

  • A cover letter expressing your alignment with MAUSA’s values and your experience with marketing, storytelling, and donor engagement

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