About PRIOR:
PRIOR is a club for the curious that seeks to celebrate culture and preserve diversity through travel, curating and creating a world of experiences across the globe. PRIOR has been variously named as the ‘most successful and sought after practitioners embracing travel as a cultural narrative’ by the Financial Times, as having an ‘unrivaled black book’ by Conde Nast Traveler and as one of the next decade’s most innovative industry players by both Travel + Leisure and industry authority Skift.
PRIOR was founded by David Prior, former Contributing International Editor of Conde Nast Traveler and Contributing Editor at Vogue Living, and Marc Blazer, Managing Partner of Overture Holdings and former Chairman of Noma Holdings.
PRIOR's Director of Membership will be responsible for the conversion, engagement and loyalty of members. You will architect a vision for the member experience – grounded in connections and community building – and inspire teams cross-functionally to execute against that vision.
Objectives of this Role:
Define strategy for new membership acquisition to hit member growth and revenue targets
Achieve company objectives through effective planning, setting sales and member retention goals, analyzing performance data, and projecting future performance
Work with the Director of Marketing and their team to set goals and develop and implement effective integrated communications and sales strategies/campaigns
Design, execute, and optimize programs to drive member retention and loyalty
Work with the Director of Operations and their team to build and nurture member relationships and develop new leads
Build a global sales and member experience organization with representatives placed around the world
Responsibilities:
Create and execute strategic sales planning, overall sales funnel optimization, and infrastructure building
Optimize the prospective member application process, to drive higher conversion rates of accepted PRIOR members. From there, define the ideal member journeys by customer segment, across all channels and touch-points, including programmatic loyalty and referral strategies
Define, track, and analyze key quantitative metrics and insights across the member journey that will drive strategy and execution across all functions of the organization
Recruit sales people, set objectives, train and coach, and monitor performance ensuring assigned tasks and responsibilities are fulfilled
Help create sustainable member feedback and engagement loops in partnership with the Member Experience team across channels (including text, chat, social)
Successful candidates will possess:
6+ years customer acquisition and/or retention experience, with a focus on membership or subscription businesses preferred
Experience building communications programs through CRM or marketing automation systems
Data driven in decision making, leveraging insights from members and knowledge of key metrics, especially NPS, LTV, etc.
Ability to set a vision, standards and success metrics to drive results through high-functioning team; strong instinct and ability to coach and drive behavior change in others.
Focused on execution and driving outcomes with others; understands cross-functional interdependencies and has strong ability to prioritize, project manage and drive team and organization to specific and measurable results
Ability to work in a high-pressure and creative startup environment
Traveled extensively and / or has a passion for travel and culture