Job Title:  Digital Content Coordinator 

Reports To:  Digital Brand Manager

Location: Atlanta

FLSA Status: Exempt


The Digital Content Coordinator for writing and publishing content on our AspireTV digital properties in various formats, like social media posts, newsletters, blog articles, app and landing pages. The ideal candidate is a self-starter, data driven, detail oriented, creative professional who is skilled in the management of social channels and SEO. Ultimately, an exceptional Digital Content Coordinator will promote collaboration between internal stakeholders to ensure consistency in our brand outputs.

Essential Duties & Responsibilities 

  • Research topics to engage our audience using our data insights in partnership with data scientists and research,
  • Prepare well-structured and comprehensive content calendars to share with stakeholders.
  • Using keyword research and SEO guidelines for the purpose of optimizing content.
  • Create and distribute low complexity digital content (videos, posts, articles, listicles, show description, etc.) to publish in our multiple digital channels, including updating content on the website as needed. 
  • Partner with the creative team or marketing operations to produce complex content and experiences as needed.
  • Work with data scientists and marketing operations to ensure content is tagged and tracked via our data stacks for online reporting (web traffic, bounce rates, conversions/opt-ins, engagement).
  • Increase audience following across social media, search ranking in our website downloads of our app and opt-ins for our newsletters.
  • Adhere to brand voice and guideline and contribute to the shaping of our stylistic guidelines.


  • Bachelor's degree in English, marketing, or a similar field.
  • Proficient in MS Office and design software (e.g., Illustrator, Photoshop, InDesign, etc.) with a portfolio of applicable outputs.

Requires Skills/Abilities

  • Experience creating strong, engaging content.
  • Experience with content management system (e.g., WordPress).
  • Experience managing social media channels (TikTok, IG, FB, Twitter).
  • Strong knowledge of SEO and keyword research.
  • Strong supervisory and leadership skills. 
  • Demonstrated excellence in writing, proofreading and editing. 
  • Strong verbal as well as written communication skills.
  • Exceptional time-management and organizational skills.
  • An analytical mind with a problem-solving attitude and a keen eye for detail.
  • An understanding of SEO best practices.
  • Excellent research, organizational and time-management skills. 
  • Strong listening and communication skills. 


The Company has a policy that requires employees who enter our offices to be fully vaccinated against COVID-19. Our policy is subject to and complies with applicable law. This is a hybrid role, with a combination of telecommuting work days and in-office workdays. Possess irrefutable business and personal ethics and exemplify the company's core values: Be Your Best, Be Uplifting and Be a Buffalo. 

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