Job Title: Director, UP Faith and Family Content and Development
Reports to: Chief Technology Officer
Location: Atlanta, GA (Hybrid)
FLSA Status: Exempt
Who We Are:
UP Faith and Family (UPFF) is the leading streaming service for Uplifting Entertainment. Serving subscribers who seek entertainment that celebrates and affirms their values and beliefs in family, faith, and relationships. UPFF’s programming includes content for everyone in the household and across cultures. Our programming and stories champion characters with character that authentically represent our world in a way that reflects the value of good choices, kindness, and respect for others.
What you will do:
The Director Content and Strategy and Development is responsible for ensuring that UPFF offers its customers the best in faith and family friendly entertainment including exclusive movies, series and specials. They will develop relationships with producers and owners of faith and family content that foster collaboration on new productions and access to valued programming and libraries.
This role requires judgement, a solid understanding of the audience, and a passion for the idea that great stories and positive content can have a powerful impact for good.
Essential Duties and Responsibilities
· Manage overall library performance, and costs, in tandem with Programming and Finance teams, to ensure that content remains cost effective.
· Ensure that UPFF maintains a fresh and entertaining mix of content that supports the UPFF brand and mission
o Manage the UPFF content library and refresh rate.
o Together with the company’s Marketing, Audience Insights, and Customer Relationship teams, identify content opportunities to increase customer acquisition and retention.
o Supervise the review of all content to ensure that all items authentically represent the UPFF brand.
o Work with the Programming team to identify opportunities to share content acquired or created for other current or future UP Entertainment services.
o Develop and maintain a pipeline of premiere and exclusive content with at least a 12-month time horizon.
· Source and develop brand-defining exclusive content to fuel growth
o Develop relationships with up and coming and established respected creators of content which aligns with the UPF&F brand.
o Identify early stage opportunities to join in and support promising content in development.
o Identify niche genres for further development based on market and user feedback and develop pipelines for these genres.
o Secure collaborations with creators who will enhance UPFF’s visibility into upcoming brand appropriate content and confer credibility with the service’s target audience.
o Develop at least one new potential original series annually.
o Develop a library of suitable movie scripts for production and develop relationships with authors and/or other influencers in the faith and family space to help shape and provide marketing support for these movies when produced.