Creative and Communications Director
POSITION OVERVIEW:
The Creative and Communications Director functions as the organization’s lead storyteller and expert at developing and executing consistent brand messaging, tone, and creative opportunities for Family Reach. Along with the management of a communications team, the Creative and Communications Director will create and oversee the implementation of communications strategies and campaigns. The Creative and Communications Director ensures that the Family Reach mission is promoted effectively on digital, media and advertising channels.
Reporting to the Vice President of Strategy and Alliances, the Creative and Communications Director will set and guide the strategy for all organizational messaging, website design, and collateral to consistently articulate Family Reach's mission. The Creative and Communications Director will ensure that all stories under the Family Reach brand are consistent in tone, regardless of audience.
The ideal candidate will have a balanced skill set that includes leadership, brand and messaging development, project management, campaign and content development, creativity, and networking.
KEY RESPONSIBILITIES:
Brand and Creative Management
- Lead and manage core messaging and content creation for the organization
- Provide innovative ideas to raise awareness of Family Reach’s mission and its solutions for families
- Manage and oversee all external communications from the brand in regard to email marketing, blogs, website content, and talking points for presentations and media
- Review website, social media and digital advertising analytics to gain insight on online behavior and who is engaging with the brand
- Assist with management of Cause Marketing campaigns in coordination with the Development Department
- Coordinate with Development Department on messaging regarding digital marketing campaigns and pre/post-promotion of events (live and virtual)
- Manage the organization’s CEO’s Op-Ed Schedule
Collaboration with external and internal committees and partners
- Work with an external volunteer communications committee on large campaigns and insight on messaging for the organization
- Support any all-staff meetings regarding communication and messaging topics
- Recruit and manage pro-bono partners on specific projects from creative brief production to final creative
- Recruit thought partners for boards and/or committees
- Optimize media opportunities to promote Family Reach and grow the organization
Maintain and grow Communications Department
- Manage the current Communications Department and ensure the department can succeed in a fast-paced, collaborative work environment
- Create internal committees to utilize resources in other departments that are aligned with the Communication Department goals
- Manage Communications Department budget
QUALIFICATIONS:
- Minimum 10 years experience in brand management, digital marketing and/or communications field
- Excellent storytelling skills
- Highly creative and able to pivot for the sake of creative solutions and/or ideas
- Understanding of Google Analytics, Google Search Ads, and Digital Advertising, Adobe Cloud
- Ability to communicate stories in multiple mediums (text, video, graphic design, audio)
- Excellent pubic speaking, presentation skills and communication skills
- Strong attention to detail
- Ability to proactively identify and creatively solve problems in a fast-paced environment
- Ability to train, manage and oversee a team of 2-5 people
- Solutions-oriented; eager for ongoing learning and self-improvement in the role
- Experience in working with media contacts on a local, regional, and national level
- Passion for Family Reach’s mission
COMPENSATION:
The salary range for this position is $80,000-$100,000. Family Reach offers an attractive benefits package, including, but not limited to, an annual performance bonus, medical, dental, vision, retirement plan, and generous vacation and leave policies.