Newsroom SEO Editor - Sportsnaut


Sportsnaut is looking for a Newsroom SEO Editor to join our team. Our SEO team will work closely with the editors, our sports portfolio blogs, and the product group to ensure the highest level of discoverability for our content across search engines.


The Newsroom SEO Editor will help grow Sportsnaut’s audience by optimizing the news of the day, evergreen stories, and sections and by leading on live journalism, training the newsroom on best practices, and helping to further create a newsroom that is audience focused.


The ideal candidate will preferably have newsroom experience and understand how to track performance and changes in Top Stories and organic rankings. They will be expected to continuously maintain visibility on major storylines and plan in advance for major tentpole events. On a daily basis, the candidate will also need to give clear action-oriented SEO advice to busy journalists and help us to find new growth opportunities. They will be a confident communicator with a strong interest in sports and believe in the mission of Sportsnaut as a brand.


Responsibilities

  • Manage and monitor real-time and long-term audience trends to identify opportunities for news coverage.

  • Aggressively track the competitive and fast-moving sports news landscape and provide regular competitive updates.

  • Continuously manage and maintain ranking in carousels and provide strategic recommendations for improved positioning on the most important storylines.

  • Regularly pitch and communicate strategic recommendations with editors to provide them with coverage ideas based on audience insights from Google Trends, social media, and other tools we employ for tracking news moments.

  • Work in conjunction with programming teams, homepage, and social media so that we surface top-performing search content across channels.

  • Optimize a minimum of 30 pieces of content on a daily basis both before publication and after. This includes suggesting headlines, URLs, format, body text, photos, and more.

  • Optimize editorial output using keyword research and on-page optimization.

  • Help journalists plan for major tentpole events by analyzing historical data, editorial coverage plans, and related searches.

  • Maintaining Sportsnaut’s editorial calendar.

  • Work with vertical leaders to produce long-term SEO growth plans around their content pillars

  • Provide regular training on SEO best practices across the newsroom.

  • Provide daily reporting on our search performance, as well as in-depth reporting on specific breaking news moments and tentpole events.

  • Monitor and react to changes to search engine algorithms.

Requirements

  • SEO experience at a major publisher, sports, or news organization.

  • Excellent organizational and time management skills.

  • Understanding of SEO strategy and best practices for live, breaking news, and evergreen.

  • Strong experience using Google Analytics, Search Console, SemRush, Similarweb, Ahrefs, etc.

  • Strong experience with real-time tracking tools such as Google Trends.

  • Clear and effective written and verbal communication skills.

  • Collaborative and able to work across editorial, analytics, and product teams.

  • Passion for the sports journalism world. This is a remote-based position that requires flexibility between morning, evening shifts, and weekend shifts. It also requires scheduled shifts during major sporting events.


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