Responsibilities include responding to requests for proposals and managing proposal development; recommending ad placements and content channels based on client’s campaign objectives; researching user data and audience metrics; analyzing market trends; and working with the sales team to manage and pursue new business opportunities.
What skills are required?
Strong analytical skills, including the ability to dissect raw data, are a must. You should be able to draw conclusions from the data and provide recommendations.
Digital marketing is constantly changing, so the ability to research something and learn about it quickly is essential. You have to be able to stay ahead of the curve in terms of trends.
You also need good communication skills to work with a broad range of clients as well as internal team members to ensure everyone understands the expectations. You should be able to clearly convey to your colleagues what the client wants and communicate to the client what your agency can deliver.
Strong Knowledge of Google Ad Manager, with the ability to Pull inventory availability Knowledge of Agency Proposal Management tools, ie Prisma
Strong PowerPoint and Excel Skills