MobiledgeX is creating a marketplace of edge cloud locations, capacity and services that will connect developers with the world's largest mobile networks to power the next generation of applications and devices. In order to do this, we are bringing together a community that includes application developers, device makers, mobile network operators, equipment manufacturers, systems integrators, and more.
MobiledgeX already has a live edge cloud today in several global regions, and we are committed to worldwide coverage of these highly distributed edge resources and services to enable the present and rapidly evolving future demands of consumer and enterprise XR (AR/VR/MR) experiences, autonomous everything and next-generation content delivery use cases as well as other compute intensive, latency sensitive and pervasive & immersive applications.
MobiledgeX is uniquely positioned to be a catalyst in the rapid engagement and revenue opportunity realization for all members of the edge value chain.
We are anticipating unprecedented growth in the coming 12 months, so there is no better time to join the team at MobiledgeX.
Who we are looking for:
We are looking for experienced marketers who possess a unique balance of technical depth and strong interpersonal skills with a proven track record of delivering results in an external facing software/technology marketing role.
The right candidate will be able to think strategically, work with partners, vendors, customers, developers, business development, engineering, and product teams to help execute campaigns and events that promote MobiledgeX and partner solutions, and accelerate the adoption of the MobiledgeX platform.
What you will be doing:
Developing and documenting the content marketing strategy. This includes defining the audience personas and content mission, setting clear marketing objectives for content, and understanding how the organization’s content integrates with the rest of its business objectives.
Outlining a channel plan. Identifying the primary channels for how the organization will communicate with customers (across digital, social, print, and in-person initiatives). Developing and executing a plan for how the business will tell its story on each appropriate channel (including setting the tone and voice, as well as establishing acceptable operational policies and practices.
Establishing standards, systems, best practices, and work flow processes for managing the content marketing life cycle, including requesting, producing, distributing, promoting, measuring, and retiring content. This includes ensuring all content is on-brand; is consistent in terms of style, quality, and tone of voice; and is optimized for search and user experience across all appropriate channels.
Collaborating with the company’s senior creative team leaders (e.g., the creative director, brand manager, or chief design officer) and channel owners on all initiatives to identify content needs and opportunities and ensure efficiency and consistency across channels, verticals, and functional departments.
Working with the company’s technical/IT team to implement an efficient content management system (CMS), and any other essential tech systems (e.g., marketing automation, email management, social media management).
Managing and maintaining all content inventories and matrices, and driving the overall content calendar for the organization.
Participating in the hiring and supervision of content/story leaders in all content verticals, as well as in managing the efforts of all other team writers, editors, producers, and content managers.
Establishing performance goals and overseeing ongoing measurement protocols to evaluate and optimize content effectiveness. This can include gathering data and handling analytics (or supervising those who do), as well as making recommendations based on performance results.
Ensuring a consistent global experience and implementing localization/translation strategies where appropriate.
What you need:
The Director of Marketing Content must be able to balance a customer-first marketing mentality with the story-focused mindset of a publisher, while serving as a team mentor, performance driver, and champion of the overall brand experience with content.
A Bachelor’s Degree in Marketing, Business, Finance, or a related field & 8+ years of experience.
Ability to create compelling messages for multiple demographic targets
Work with audience development and subscription strategies
Superb analytical skills and strong capacity for creating, understanding, and communicating measurement strategies across multiple content initiatives
Outstanding communication and interpersonal skills, including proficiency with negotiation and mediation to ensure mutually beneficial outcomes for all stakeholders
Thorough knowledge of core marketing principles, as well as brand, product, and service management functions
Deep understanding of fluctuating market dynamics
Passion for serving as a customer advocate; intuitively understanding the audience’s needs, and deftly crafting messaging and other means of delivering value to them
Willingness to travel, as needed, up to 50%.
Enthusiastic, self-starter with strong campaign management skills.
Training as a print or broadcast journalist and/or a well-developed “nose” for the relevant story — this includes an understanding of how to create content that will draw an audience (it is critical to retain an “outsider’s perspective,” much like that of a journalist), and the ability to screen out sales pitches and messaging
Intellectual curiosity and a passion for staying on top of the latest industry advances and trends — including an active interest in the latest media platforms, technology tools, and marketing solutions, as well as how to apply them to content creation and distribution
A high level of comfort with long- and short-form, and real-time (immediate) content creation and distribution strategies and tactics
MobiledgeX is committed to providing a professional work environment free from discrimination and harassment, including discrimination and harassment based on a protected category, and an environment free from retaliation. MobiledgeX is committed to providing equal employment opportunities to all employees and applicants for employment. MobiledgeX prohibits discrimination or harassment based on the following categories: race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, and any other status protected by state or federal law.