Who We Are

Zealand Pharma A/S (Zealand) is a fast-growing, fully integrated Copenhagen-based biotechnology company with a highly attractive pipeline. With one product on the market, one candidate in registration and six candidates in the clinical pipeline, Zealand is a unique success story in Danish biotech. We are passionate about improving the quality of life for patients with metabolic and gastrointestinal diseases, and other specialty or rare disease areas with significant unmet medical needs. In addition to the Søborg Headquarters, Zealand is also located in the United States in Boston (MA), Marlborough (MA), and New York (NY).

 

Our Vision of the role

Reporting to the VP, US & Global Market Access, he/she works closely with a cross-functional group including Strategic Account Managers, Marketing & Sales, Patient Services & Reimbursement, Compliance, Legal, Analytics and external vendors among others to develop impactful strategies and tactics for broad patient access.  The Sr. Director, Market Access Strategy & Payer Marketing is a critical role within the commercial organization, responsible for serving as strategic partner and to assist in the development and execution of payer marketing strategies to secure, maintain and drive optimal access for Zealand’s product portfolio. The position requires strong knowledge of the managed care landscape, reimbursement, distribution, including specialty pharmacy knowledge and patient services.   The candidate must be a strategic thinker with a proven ability to drive cross-functional change both internally and externally.

Responsibilities Include:

•                    Collaborates with cross-functional partners (Brand Marketing, HEOR, Account Directors, Medical Affairs and other key internal stakeholders) to develop comprehensive channel strategies and tactics that align to the brand strategy

•                    Assist in development of global pricing strategies

•                    In partnership with HEOR develop the value proposition including market research and development of tools and resources that effectively communicate the value of assigned products to payer and channel customers

•                    In partnership with the business development and clinical teams assist in shaping Zealand’s development work at a global level

•                    This individual will monitor the changing payer landscape mergers and acquisitions, benefit design trends, strategic account trends, medical loss ratios, quality metrics, and the evolution of the Affordable Care Act.

•                    Serve as key member of Market Access leadership team with continuous input into team capabilities, resourcing and strategic objectives

•                    Responsible for the development and implementation of the Market Access strategic plan to meet customer and patient needs

•                    Development of strategy programs to support education of physicians/hospitals/practices/patients on matters related to reimbursement and market access

•                    Partners with therapeutic area marketing lead to develop and execute access strategies

•                    Identify opportunities for solutions and new models to provide improved patient access, i.e. value based contracts, new partnering models etc.

•                    Partner with Legal and Compliance to ensure that all programs are consistent with the latest laws, guidance, and corporate policies

•                    Provide proactive market feedback to Market Access and cross functional teams on business trends, competitive updates, industry issues and opportunities

•                    Lead the U.S. market access annual operating plan for assigned brands including project budgeting

What you will need to be successful

•                    Bachelor’s degree. MBA or advanced degree desired but not required.

•                    Minimum of 10 years’ experience in pharmaceutical, biotech or related industry

•                    Prefer minimum of 7 years of experience in the following areas: Managed Care Channel Marketing, Payer Marketing, Brand Marketing, or Account Management

•                    Experience developing and leading the execution of pricing, access, and reimbursement strategies for rare disease medicines

•                    Knowledge of the business models, influence/impact, and decision drivers of U.S. commercial and government payers as well as channel customers (i.e. specialty pharmacy and distribution, home infusion, etc.)

•                    Understanding of reimbursement methodologies utilized by commercial and government payers under the medical and pharmacy benefits

•                    Results oriented with excellent analytic, collaboration, communication and presentation skills

•                    Extensive knowledge and experience across managed markets, brand marketing and sales management in the pharmaceutical, biotech, or related industry

•                    Experience with building and executing brand/payer business plans

•                    Proven ability of successfully managing complexity, solving problems, and building strong relationships

•                    Strong written and oral communication skills

•                    Analytic skills including experience in conducting research, data mining, modeling, or contract analysis

•                    Ability to lead cross-functional teams