Prolacta is the pioneer in human milk-based nutritional products for premature infants in the neonatal intensive care unit (NICU). Prolacta believes that there is no adequate replacement for human breast milk and, as such, we believe infant nutritional products should be human milk-based. As a privately held, scientifically driven company, committed to improving premature infant nutrition, we are using human milk to change the standard of care in the NICU. Prolacta operates and/or owns milk banks that provide the starting material for the products Prolacta sells.
Job Summary
Due to dynamic growth, we seek a highly motivated product marketing professional to be a key part of the product marketing team and have global product marketing responsibility for the entire product portfolio as well as for new product launches.
The Product Marketing Manager, (PMM) is responsible for driving global marketing engagement within the marketplace. This individual will combine creative, strategic and tactical thinking with an analytical approach to systematically improve key performance metrics across all stages of our product portfolio leveraging an integrated marketing approach.
The PMM’s focus is developing strategies and tactics to position the company to achieve short- and long-term revenue and profitability goals. This position will work with internal support departments and identify external partners to develop, communicate and maximize market access and customer entrenchment. This position is also responsible for establishing alliances with key advisors both internally and externally to determine the best marketing approach considering key trends in the market.
Additionally, this individual will aid in the transformation of product ideas from their formative to commercialization; while maintaining consideration of the financial implications, and overall objectives of the business. The PMM will report to the Vice-President, New Markets and Strategic Marketing Management.
Primary Responsibilities
• Oversee the execution of strategies and marketing plans for Product line of responsibility, protocols, and/or product enhancements, ensuring proper positioning, messaging; engagement in pre-launch, launch, and post-launch activities.
• Establishes and is held accountable for effective launch plans, early forecasts in new product sales (units, revenue) market share/penetration goals, profitability and is also accountable with sales for actual vs. Plan, ASP, product mix,…
• Apply the full range of marketing disciplines to drive integrated marketing strategy and planning
• Efficient deployment of the product marketing tactics to maximize return on investment and return on objectives for the business
• Collaborate internally with cross functional team members from product, marketing, R&D, clinical, scientific, sales, operations, and customer service
• Implement a product line strategic plan via market assessments and marketing research, development and delivery of effective product mix, sales tools, value analysis, pricing and problem resolution.
• Drive the messaging & positioning, competitive differentiation, and developing compelling storylines for taking products to market (both existing and new product launches) through collateral, training materials, pitch decks, and other sales playbooks/tools
• Establish customer segmentation, targeted marketing, and market opportunity assessments
• Ensure projects meet objectives and timelines to develop optimally positioned and branded products
• Implement current and future product roadmap – business portfolio management, line extensions, product/market rationalization - by developing multi-channel marketing plans
• Facilitate development of the product portfolio including the evaluation of potential opportunities from ideation through approval, and subsequent prioritization of viable projects.
• Assist in the development of a global pricing strategy for product line that includes cost management/performance.
• Actively keep abreast (and educate others) of market trends, customer insights, key stakeholders and other related professionals, organizations and associations.
• Understand the user experience by talking to customers and getting feedback to represent the users when making feature/benefit decisions about the product line; what their problems/challenges are, how they interact with the product; collaborate with the product team on finding ways of how the product/service will solve these problems and provide value to maximize market share.
Qualifications
· Bachelor’s degree in marketing, business, biology, chemistry, science, or similar discipline; MBA preferred
· A minimum of 5 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology
· Extensive knowledge of assigned product indications, and the markets in which they are used is a plus
· Extensive knowledge of the nutritional needs for critically ill infants is a plus
· Ability to define problems, collect data, establish facts, and draw valid conclusions
· Understanding of financial concepts including P&L, balances sheets, and ROI models
· Ability to assess complex market landscape and create focused, integrated Marketing plan
· Ability to create and implement Marketing plans, with a proven track record of success
· Excellent program/project management and execution skills, with the ability to prioritize and meet deadlines
· An individual with entrepreneurial orientation who can apply creative approaches to marketing innovative products
· Strong analytical and communications skills to build compelling business cases to win internal support for the Marketing programs
· Demonstrated understanding of pharmaceutical, medical device or related R&D processes/product management.
· Experience leading cross-disciplined teams with internal and external members to deliver objectives per required timelines and within defined budgets.
· Good knowledge of global marketing strategies, market requirements, competitive landscape, product development, commercialization (product, price and promotion) and a working knowledge of global sales strategies.
· Ability to assess and integrate customer needs and market trends within the context of product systems and business capabilities.
· Must have a mix of qualitative and quantitative skills - Sees the big picture without missing the minute details.
· Critical thinking skills (laterally and broadly) with the ability to analyze situations or statements and determine their validity
Job Requirements
· High level of personal and professional integrity and trustworthiness with strong work ethic and the ability to work independently with minimal direction.
· Ability to juggle managerial and leadership tasks; develop, manage and influence team members while driving accountability and exceeding expectations.
· Strategic, critical but creative thinker, who will champion the cause of the customer and has marketing/industry insight.
· Strong business acumen and excellent financial skills.
· Strong marketing techniques and a strong working knowledge of market/clinical execution.
· Demonstrated
working knowledge with a stage-gate (NPD) new product development process a
plus
· Capability to situationally apply project management tools and techniques to plan, track, manage, and report activities and assess team health.
· Ability to anticipate obstacles and manage risks through effective scenario analysis and contingency planning and effectively communicate complex technical information.
· Proven ability to absorb and synthesize new information quickly and adapt approaches to new situations and dynamic environments.
· Strong interpersonal skills and professional presence.
Work Environment (Location, travel, shift, on-call, etc.)
§ This job operates in a professional office environment. This role routinely uses standard office equipment such as laptops, smart phones, photocopiers/scanners, shredders and filing cabinets.
§ Travel – domestic and international
- 30-50%
§ Location
- City of Industry, CA and Duarte, CA
Physical Requirements
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