Jiobit is seeking a Paid Media Growth Marketing Specialist
We are Jiobit; a hardware-enabled software company that helps families of all shapes and sizes move forward with ease. We make a suite of location monitoring devices and apps. Our flagship consumer product is the smallest, longest-lasting, most secure location tracker available.
You are a doer; a scrappy, crafty, trouble-shooter. You are a data-hungry, pattern-finding, action-taking learner. You may have been called many things in past roles: a growth hacker, a data analyst, a marketing coordinator, a ____ of all trades... Yet, none of these titles quite encapsulate everything you’re best at. You’re proud of that fact.
The Paid Media Growth Marketing Specialist (or whatever we end up calling you) will take action on all of Jiobit’s paid marketing across online and offline channels. That includes strategy, testing, reporting, and problem-solving. The role is responsible for both the execution and optimization of current consumer-facing marketing channels: Facebook/Instagram, SEM, and Email; expanding Jiobit’s marketing reach into new channels like YouTube, Hulu, TV, podcasts, direct mail, display… even radio. Convince us.
The ideal candidate will drive strategy, spend allocation across channels, experimentation on new channels, and efficiently optimize growth marketing efforts for customer acquisition goals.
Our mission is to provide the right information at the right time to the right people.
We believe that caregivers should have a single source of helpful information to guide growth and reduce stress
We envision a world where families move forward with ease using a single source of helpful information
Everything we do and everyone who works here is centered around this mission
Basically, this is the moment you opt-out if you’re not into it
We provide competitive compensation, generous stock options, ample benefits, and clear and concise pathways to personal and professional growth within the organization
The Paid Media Growth Marketing Specialist...
Sets the paid media strategy in place throughout the sales funnel to support Jiobit’s growth in the consumer market
Oversees day-to-day spend and adjustments on all paid media channels (Facebook, Instagram, Google Ads...)
Creates and reports on tests and experiments inside existing and new channels
Continually optimizes the effectiveness of existing campaigns, making things faster, cheaper, easier, and better
Works hand-in-hand with operations and engineering to optimize the flow of data throughout the marketing and leadership purview
You are highly analytical and you love data
Others will tell us you’re highly capable of immersing yourself in data and delivering actionable recommendations
You don’t wait for permission to kick down the door and relentlessly hunt down problems to solve
You are capable of making autonomous decisions inside the boundaries of KPIs and business goals
You are a doer, a learner, a builder, and you get shit done. You aren’t shy about asking for help, asking for access, asking for data, and then building a system to not have to ask again
You are curious and proactive, compassionate and empathetic, and driven to solve hard problems
You are highly aware of the details. You take your time to get it right
You don’t make excuses because you know that failure is the best way to learn something
You are familiar with changing direction quickly, and you thrive in a fast-paced and sometimes hectic environment
You are a clear communicator who can translate abstract nerd concepts to everyday people talk
When you’re not testing something, you’re experimenting with something else
You are picking up on a theme here (admittedly, we’re laying it on pretty thick)
Requirements and Expectations:
This is the part where most companies ask to see your degree or your experience. We don’t care about school as much as we care about how good you are at learning. Show us what you’ve done, and tell us what you can do; that’s something school loans can’t buy.
You know Facebook Ads Manager like the back of your hand, and Google Ads like the back of your other hand.
You are comfortable using analytics tools such as Google Analytics, Google Data Studio, Tableau, Supermetrics, Heap, Amplitude, MixPanel, Looker, etc. You’re not scared of a spreadsheet and BI tools.
Zapier, Intercom, Amazon Seller Central, BigQuery, SQL, and are pretty big pluses. We use Google Apps here at Jiobit, so at the very least, don’t be allergic to that workflow.
Although you will initially start off as a contractor, with success and time, you will gain the following perks:
Competitive full-time salary
Unlimited time off
Basic Life Insurance
Short-term / Long-term Disability offered
Medical, dental, vision insurance (including 50% contribution for dependents)
Company retreats every 6 months
**Given the importance of this role for the long-term success of the company, equity compensation will be available for the right candidate