Starburst is on a mission to modernize data access & analytics. Our company was founded in an unusual way; with customers and revenue from the beginning! Our growth is already ahead of some of the most successful software start-ups, and we don’t plan on slowing down.
We believe our opportunity is huge. Every large company in the world suffers from a data silo problem. Traditional data warehouse products approach the problem with old solutions that breed inefficiency and ultimately can’t help business analysts run fast analytics on all their data. This prevents the business from making better decisions to improve their company’s performance. Starburst provides a modern solution that addresses these data silo & speed of access problems. Starburst helps enterprises harness the value of open source Presto, the fastest distributed query engine available today, by adding the tools and 24x7 support that meet the needs for big data access at scale. Ultimately, Starburst helps organizations run analytics anywhere to make better business decisions.
About the Role
We’re looking for a Content Marketing Manager to contribute to + execute our content strategy. As the Content Marketing Manager, you’ll own the core functions of content marketing and customer marketing. You’ll execute on our thought leadership strategy, own the editorial calendar, and create exceptional content that showcases Starburst’s customers and product. You’ll partner with the sales team to ensure they have the assets they need to be successful. You’ll also work with our alliances team to identify opportunities to create compelling joint content with partners. We’re looking for an excellent communicator with a high level of comfort orchestrating internal subject matter experts, ghost writing, and taking content from idea to execution. This role reports to the CMO and is responsible for Starburst’s content and customer marketing strategy.
The ideal Content Marketing Manager has 5-7+ years of experience spanning content marketing and customer marketing for technology companies
Responsibilities
Content Marketing
Develop a deep understanding of Starburst’s value proposition and target audience and craft a thought leadership agenda that spans different content types - Thought leadership “pillar” eBooks, Technical white papers, and ongoing editorial calendar for our blog.
Develop a strategic plan for partner content - identifying opportunities for joint thought leadership or market research that we can co-sponsor with partners.
Build & maintain a library of sales assets including customer case studies.
Partner with demand gen, field marketing, and sales enablement to ensure the great content you produce is well understood and promoted. Monitor the effectiveness/ROI of content as it impacts leads + sales cycle acceleration.
Develop a program to get our great subject-matter experts out speaking on popular podcasts, and create follow-on content.
Work with product marketing to set our webinar agenda, and partner with demand gen to execute on a consistent cadence of webinars.
If you have lightweight design + video editing skills that’s a huge plus!
Customer Marketing:
Build & nurture relationships with customers to best understand how we’re helping them run analytics anywhere, with the goal of getting them engaged & willing to do joint marketing activities.
Build and manage an ever-growing library of customer storytelling content across video, case studies, and other forums to help showcase our customer success and support sales conversion.
Run customer give-back/thank you programs throughout the year to show our appreciation.
Qualifications
5-7+ years of marketing experience spanning content, PR, and/or product marketing role
Very strong written, verbal, and interpersonal skills
Committed to engaging with and delighting customers
Experience working in all content formats, including video and podcasting
Experience with pretty much every form of content distribution
A strong understanding of - and experience with - content measurement
Ability to thrive in fast-paced, deadline-driven environments
Familiarity with a range of martech and analytics tools (Our stack includes Hubspot, Wordpress, Salesforce, Google Analytics, and Canva)
Strong SEO skills - both from a content creation and a technical standpoint