Starburst is on a mission to modernize data access & analytics. Our company was founded in an unusual way; with customers and revenue from the beginning! Our growth is already ahead of some of the most successful software start-ups, and we don’t plan on slowing down.
We believe our opportunity is huge. Every large company in the world suffers from a data silo problem. Traditional data warehouse products approach the problem with old solutions that breed inefficiency and ultimately can’t help business analysts run fast analytics on all their data. This prevents the business from making better decisions to improve their company’s performance. Starburst provides a modern solution that addresses these data silo & speed of access problems. Starburst helps enterprises harness the value of open source Presto, the fastest distributed query engine available today, by adding the tools and 24x7 support that meet the needs for big data access at scale. Ultimately, Starburst helps organizations run analytics anywhere to make better business decisions.
About the Role
We’re looking for a Digital Marketing Manager to manage our digital marketing programs on search, social, partner sites, and make improvements to our company website. As the Digital Marketing Manager, you’ll own the execution of digital programs through multiple channels and create exceptional digital experiences that communicate Presto + Starburst’s value. You’ll partner with product & solution marketing to ensure web content is always up to date, and work with the alliances organization to ensure we’re showcasing our partners. You’ll have full ownership of our website, ensuring a great portrayal of the Starburst brand on all pages. You’ll also manage our SEO & SEM Strategy, alongside other digital advertising programs.This role reports to the Director, Demand Generation.
The ideal Digital Marketing Manager has 4-5+ years of direct hands-on experience planning, launching, and analyzing digital paid marketing campaigns.
Support product marketing and demand generation to make web content updates to help customers and optimize conversion rates
Manage and execute our SEO and SEM strategy
Create reports in Google Analytics to track website KPIs
Digital Program Management
Build and maintain paid marketing campaigns, including but not limited to paid social, paid search, display, and partner sponsorships
Manage remarketing and other targeted acquisition programs to capture and convert site visitors
Support strategy development and execution for digital ABM programs in coordination with event marketing and campaign marketing
Create and update performance dashboards; analyze campaign performance and make optimizations accordingly to drive closed-won business results
Social Channel Management
Manage our organic social and paid advertising strategy and execute engaging digital campaigns
Leverage existing content to create social content and digital campaigns that educate and drive engagement with our audience.
Interpret channel analytics and build a cadence of useful reporting for continuous optimization.
4-5+ years of digital marketing experience working for a software company
Very strong written, verbal, and interpersonal skills
Committed to engaging with and delighting customers
Proven relationship-building skills with sales teams
Ability to thrive in fast-paced, deadline-driven environments
Familiarity with a range of martech and analytics tools (Our stack includes Hubspot, Wordpress, Salesforce, Google Analytics, Wistia, Drift)