Digital Organizer

Overview of the Organization: Since its inception in 2003, Groundswell Fund has put intersectional grassroots organizing led by women, transgender, and gender-expansive people of color at the center of our giving. It is a channel into which individual donors and foundations pour resources to reach vital work at the grassroots, serving as an irrigation system for growing reproductive, racial, and social justice movements. Our staff are from the very movements we fund, and we deeply understand grassroots impact with long-term investment.

We do this work with our sibling organization, Groundswell Action Fund, founded in response to the first Trump Administration. Groundswell Action Fund was founded on a simple but revolutionary premise: those most excluded from our democracy should be at the center of transforming it. Both organizations work to revolutionize philanthropy through grantmaking, capacity building, and organizing within philanthropy itself to inspire more giving to the types of organizations we support – whether or not those resources come through our doors.

While we fund nearly every major social justice movement in the United States, we are a long-term funder of the U.S. Reproductive Justice (RJ) Movement. Since the start of our grantmaking, we have moved more than $180 million (across both our c3 and c4) to the field in grants and capacity-building support, increased the giving of dozens of national and local foundations, and helped bring thousands of new individual donors into the RJ Movement. Our grantees have been instrumental in the passage of hundreds of pro-RJ policies at the state and local level and in blocking many regressive policies, and they have built a growing grassroots base of support for RJ across the U.S.

Groundswell is a fully remote, highly collaborative, pro-worker, pro-union organization working across the four continental U.S. time zones. We believe that the best ideas emerge when diverse perspectives come together and are committed to creating an inclusive and flexible work environment where employees can thrive. We’ve embraced remote work as a core aspect of our culture since 2017 and will celebrate our first union contract with Groundswell Workers United this year.

Fundraising and Organizational Vision

Groundswell is committed to cultivating a vibrant and engaged, multiracial and multigenerational community of donors and funders who connect their values to their resources. We believe generosity and intention go hand in hand with the success of the RJ movement and intersectional grassroots organizing. Giving at every level empowers individuals, families, and entire communities to create a better world. Groundswell’s values around authentic and respectful partnerships undergird our relationships with grantees, donors, and funders. Our mission to support grantee organizations as they build their grassroots power mirrors our fundraising mission, supporting the power of our donors through learning about the issues our grantees face and collaborating for greater collective impact and liberation for all people.     

Groundswell is embarking on an ambitious donor and funder organizing plan to accomplish our Blueprint goal of moving over $100 million to the field from 2020-2025. By 2025, we aim to increase our donor base to 1,000 people and our annual budget to $25 million. We will increase outreach to new funders and donors  and ask current funders to increase their giving levels to support momentum in this critical moment. We aim to ensure the ongoing stability of our annual revenue and grantmaking capacity despite likely shifts in the larger economic and philanthropic landscapes. To remain on target with our Blueprint goals and our key function in the field, Groundswell must continue cultivating, stewarding, and retaining existing and new income and revenue sources. 

Position Summary: The Digital Organizer will focus on building, engaging, and growing our online community via social media, email, mobile, advocacy, and fundraising. Working collaboratively through various channels, the Digital Organizer produces and maintains digital content and output, amplifying Groundswell’s impact and the impact of our grantee partners. This position is part of the Advancement Team and will focus on building and managing digital tools to drive transformative campaigns, as well as campaign development and implementation. The Digital Organizer will join a collaborative team and report to the Communications Director. The ideal candidate is dedicated to movement building through digital tools and storytelling, self-motivated, creative, detail-oriented, and passionate about reproductive justice.

Responsibilities:

Digital Campaign Development (approximately 40%)

Collaborate with the communications team and additional staff to develop strategic digital campaigns aligned with organizational goals. This includes identifying key issues, crafting compelling messaging, and designing engaging content for online platforms; developing and executing digital strategies across departments to advance issues and narratives; growing supporters; and building a powerful grassroots movement.
Work closely with the Communications Director and Communications Manager on ad campaigns and communications strategies, and consult the Foundation and Donor Relations teams on digital fundraising strategies.
Develop and execute digital strategies across departments to advance issues and narratives, grow supporters, and build a powerful grassroots movement.

Track and analyze digital engagement metrics to assess the effectiveness of campaigns and inform future strategies. Prepare regular reports on key performance indicators (KPIs) and provide insights to optimize outreach efforts and drive impact.
Oversee the organization's email marketing strategy, including list management, segmentation, and content creation. Develop and send out newsletters, action alerts, and fundraising appeals to mobilize supporters and drive participation in advocacy efforts.
Coordinate with internal and external partners to ensure consistent messaging and branding across all digital channels.
Create or lead the creation of impactful graphics, videos, and written content to convey campaign messages effectively.
Conduct research to identify relevant topics and issues for digital campaigns and work closely with the communications team to develop campaign strategies and timelines.

Social Media Management (approximately 30%) 

Manage and maintain the organization's social media presence across platforms Facebook, Instagram, and LinkedIn for Groundswell Fund and Groundswell Action Fund to ensure maximum reach and engagement.

Develop and implement a social media content calendar aligned with campaign objectives and organizational priorities.
Create and schedule regular posts that showcase the organization's and our grantee partners’ activities, accomplishments, and impact.
Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.
Cultivate relationships with influencers, partner organizations, and stakeholders to expand the organization's reach and influence.
Use social media analytics tools to track performance metrics and generate insights for continuous improvement.

Digital Advocacy (approximately 25%) 

Leverage digital organizing tools and platforms to facilitate grassroots activism, empower community members to take meaningful action, and influence decision-makers.
Provide training and leadership for Groundswell staff and leaders to develop, integrate, and execute digital strategies and campaigns. 
In partnership with the Foundation and Donor Relations teams, develop and implement cutting-edge online to offline organizing strategies that build the breadth and depth of our membership.  
Vigorously develop digital expertise, staying on top of fast-changing trends and best practices to position Groundswell on the leading edge of the digital field. 
Coordinate social media engagement efforts with grantees and partners, including developing digital toolkits for campaign partnerships and participating in grantee-led social media campaigns and conversations.

Brand Management (approximately 5%)

Build and maintain brand voice consistency with the Communications Director and Communications Manager. Work proactively with staff and members to maintain consistency of images and messages against the brand style guide and across all organizational communications.

Conduct periodic identity work with the communications department to update or reimagine organizational identity, including website, social media images, and video content.

Qualifications:

Essential:

At least 5 years of experience in digital organizing, social media management, or digital advocacy, preferably within the non-profit sector or social justice movements.
Strong understanding of digital communications strategies and best practices, including content development, audience targeting, and engagement metrics.
Excellent written and verbal communication skills, with the ability to craft compelling messages and narratives that resonate with diverse audiences.
Strategic thinker who can translate organizational goals into actionable digital campaigns and initiatives.
Superb project management skills, including planning, organization, time management, communication, stakeholder engagement, problem-solving, and risk management skills.
Ability to work gracefully under pressure and produce high-quality work within tight time constraints; accountable for deadlines.  
Ability to prioritize and manage shifting duties.
Adaptable, flexible, and willing to grow with the organization's needs.
Impeccable judgment and discretion in dealing with sensitive information. 
Fluency in spoken and written English.

Strong experience using a race, class, gender, and decolonization lens in verbal and written communications.
Experience working across cultures and differences, including comfort working with people of color and transgender and gender-expansive people.

Strongly Preferred:

Proficiency with social media management tools (e.g., Sprout Social), email marketing platforms (e.g., Mailchimp, Constant Contact), and digital image creation (e.g., Canva, Creative Suite)
Ability to work as part of a team across several time zones.
Good problem-solving skills and the ability to troubleshoot.
A willingness to learn new skills, systems, and frameworks. 
Demonstrated commitment to Groundswell’s mission, vision, and values.
Experience with social media advertising campaigns and Google Ads.

Preferred:

Excellent attention to detail.
Experience with Slack, Asana, Airtable, Sprout Social, Canva, GSuite, Zoom, WordPress, and NeonCRM.
Experience working in social justice movements.
High emotional intelligence with the ability to provide and receive feedback.

Virtual Organization: Groundswell is a completely virtual organization and has been for many years before the COVID-19 pandemic. We are committed to building a strong identity and thriving culture that is exemplary in the nonprofit world and in the greater landscape of fully remote organizations. Our work is virtual, but we will also have the opportunity to travel and see each other in person for retreats, conferences, and events. To succeed as remote workers, applicants should have a dedicated workspace, a commitment to clear and frequent communication, and comfort in utilizing technology to increase collaboration and connection. Those with previous remote work experience are preferred, but we also welcome those who are new to remote work and understand the requirements of working in a thriving virtual organizational culture.

Work Schedule: Groundswell is currently operating on a 4-day, 32-hour work week, Monday - Thursday. We are a completely virtual organization, allowing for flexibility in work schedules for our staff across differing U.S. time zones. Groundswell is a completely virtual organization, allowing for flexibility in work schedules for our staff across differing U.S. time zones. While work can usually be completed during standard business hours of the applicant's time zone, there may be times when early morning, evening, and weekend work may be needed to ensure organization-wide collaboration, to staff or attend events, and/or to meet organization workload needs during busy times of the year. Staff whose jobs require travel can expect longer hours, as travel may happen outside of business hours and on weekends.

Computer Skills: To perform this job successfully, the candidate should be proficient with, Google Suite, web browsers, and conferencing software (Zoom). Experience with database software and CRMs, basic web platforms, Slack, Asana, and other project management tools (Asana) is also desired.

Travel: The candidate must be available to travel at least 3 times a year for overnight events/meetings across the U.S. Travel needs will be evaluated and determined on an ongoing basis with an eye toward staff safety as we continue navigating COVID-19.

Compensation/Benefits: Annual salary is $99,000 - 107,800, commensurate with experience. Very generous benefits include fully paid-for employee and family health, dental, vision, and matching 401K plan, as well as additional employer-provided reimbursements for fertility expenses, gender-affirming care costs, and midwifery/doula expenses that are not covered by insurance. Three weeks of vacation upon hire and a generous holiday schedule including a week during the summer and the last two weeks of December, as well as a flexible 4-day, 32-hour work schedule

To Apply: Please include a resume, three professional references, and a cover letter that includes your salary expectations and describes why you feel you are a strong candidate for this position. Accepting applications on a rolling basis, with applications received by April 30, 2024, given priority, until the position has been filled. If you have questions, please email hr@groundswellfund.org (please do not reach out to individuals). Due to the high volume of applications, only those selected for further discussion will be contacted. Please, no phone calls.

Equal Employment Opportunity: The Groundswell Fund is a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. We are committed to attracting, developing, and retaining exceptional people, and to creating a work environment that is dynamic, and rewarding and that enables each of us to realize our potential. Our work environment is safe and open to all employees and partners, respecting the full spectrum of races, ethnicities, national origins, ages, sexual orientations, gender identities, beliefs, religions, faiths and ideologies, cultures, socio-economic backgrounds and levels of physical ability.